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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Markenartikel
Konsumentenverhalten
572
Advertising effects
222
Werbewirkung
222
Marketing management
200
Marketingmanagement
200
Advertising
187
Werbung
184
Brand management
180
Markenführung
180
Beziehungsmarketing
164
Relationship marketing
164
Internet marketing
158
Online-Marketing
158
Brand image
150
Markenimage
150
Social Web
140
Social web
140
USA
136
United States
136
Viral marketing
90
Virales Marketing
90
Brand
79
Marketing
70
Customer satisfaction
62
Kundenzufriedenheit
62
Corporate Social Responsibility
55
Corporate social responsibility
55
advertising
52
social media
49
Lieferantenmanagement
48
Supplier relationship management
48
Emotion
47
Innovation
47
Theorie
45
Theory
45
Online retailing
42
Online-Handel
42
New product development
40
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360
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21
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Article
606
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
Textbook
Aufsatz in Zeitschrift
607
Fallstudie
2
Collection of articles of several authors
1
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Grewal, Dhruv
8
Kumar, V.
7
Palmatier, Robert W.
7
Houston, Mark B.
6
MacInnis, Deborah J.
6
Muehling, Darrel D.
6
Haws, Kelly L.
5
Um, Nam-Hyun
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Kim, Soojung
4
Reinartz, Werner J.
4
Schreier, Martin
4
Schultz, Don E.
4
Steenkamp, Jan-Benedict E. M.
4
Ailawadi, Kusum L.
3
Bailey, Ainsworth Anthony
3
Barone, Michael J.
3
Bellman, Steven
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Dodoo, Naa Amponsah
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Kannan, P. K.
3
Kareklas, Ioannis
3
Katona, Zsolt
3
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Journal of marketing communications
Journal of marketing
Journal of business research : JBR
1,989
Journal of retailing and consumer services
1,961
International journal of consumer studies
780
International journal of hospitality management
753
Applied economics
730
Psychology & marketing
671
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
The economic journal : the journal of the Royal Economic Society
549
The journal of brand management : an international journal
466
European journal of marketing : EJM
436
The journal of product & brand management
421
Asia Pacific journal of marketing and logistics
397
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of marketing research : JMR
354
Tourism management : research, policies, practice
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of business ethics : JOBE
338
Fiscal studies : the journal of the Institute for Fiscal Studies
331
Economics letters
326
Journal of travel and tourism marketing
322
Regional studies
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
Journal of international consumer marketing
316
Technological forecasting & social change : an international journal
315
International journal of retail & distribution management
310
Journal of retailing
310
The international review of retail, distribution and consumer research
302
Marketing letters : a journal of research in marketing
298
Journal of fashion marketing and management
295
Journal of consumer behaviour : an international research review
292
Cogent business & management
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The journal of consumer marketing
288
Journal of economic psychology : research in economic psychology and behavioral economics
282
International journal of contemporary hospitality management
280
The economic history review : a journal of economic and social history
280
National Institute economic review
279
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ECONIS (ZBW)
607
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1
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607
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1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
4
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
5
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
7
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
8
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
9
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
10
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
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