//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Ball game"
~subject:"Fernsehen"
~subject:"television"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fernsehwerbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Ball game
Fernsehen
television
Fernsehwerbung
20
Television advertising
20
Advertising effects
16
Werbewirkung
16
Advertising
8
Werbung
8
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Online-Marketing
7
advertising
6
Television
5
Media usage
3
Mediennutzung
3
USA
3
United States
3
Belgien
2
Belgium
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Experiment
2
Fernsehprogramm
2
Gender
2
Geschlecht
2
Markenführung
2
Television programme
2
content analysis
2
television programs
2
Ballsport
1
Brand image
1
Cause-related advertising
1
Cognition
1
Comparison
1
Content Management
1
Content management
1
Dauer
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Kent, Robert J.
2
Bellman, Steven
1
Chen, Yuxin
1
Deng, Yiting
1
Dens, Nathalie
1
Draganska, Michaela
1
Hartmann, Wesley R.
1
Jeong, Yongick
1
Logan, Kelty
1
Mela, Carl F.
1
Pelsmacker, Patrick de
1
Rask, Amy
1
Sanders, Meghan
1
Stanglein, Gena
1
Swaminathan, Srinivasan
1
Varan, Duane
1
Verhellen, Yann
1
Wang, Wenbo
1
Yao, Song
1
Zhao, Xinshu
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of marketing research : JMR
European journal of marketing : EJM
3
Journal of advertising research
3
Journal of promotion management : JPM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
CESifo working papers
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Working papers in economics
2
Advertising in a multimedia age
1
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
1
Business history review
1
CESifo Working Paper
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
College of Business working papers
1
EBL-Schweitzer
1
Economia e politica industriale
1
Economic development : journal of the Institute of Economics, Skopje
1
Gabler Edition Wissenschaft
1
Göteborgsstudier i journalistik och masskommunikation
1
IZA Discussion Papers
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of sport finance
1
International journal of the economics of business
1
Journal of African business
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economics & management strategy : JEMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
2
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
3
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
4
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
5
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
6
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
7
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->