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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Facebook"
~subject:"Markenimage"
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Search: subject_exact:"Mundpropaganda"
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Facebook
Markenimage
Viral marketing
90
Virales Marketing
90
Consumer behaviour
63
Konsumentenverhalten
63
Social Web
51
Social web
51
Internet marketing
46
Online-Marketing
46
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social media
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Online-Handel
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9
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word of mouth
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Dalakas, Vassilis
2
Eells, Danielle
2
Stewart, Kristin
2
Alcántara-Pilar, Juan Miguel
1
Bagaas, Ingrid K.
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
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Beneke, Justin
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Biswal, Santosh Kumar
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Brandão, Amélia Maria Pinto da Cunha
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Bıçakcıoğlu, Nilay
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Chung, Yoo Jin
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Coelho, Pedro Simões
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Eberle, Luciene
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
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Garcia-Duque, Jorge
1
Gistri, Giacomo
1
Groeger, Lars
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Kim, Eunice
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Lim, Yet-mee
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Lima, Vinicius Zanchet de
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Mathur, Smriti
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Mein, Xiang Ying
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Permell, Solange Renée
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Rita, Paulo
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Rodrigues, Clarinda
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Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of business research : JBR
24
The journal of product & brand management
20
Journal of retailing and consumer services
14
International journal of internet marketing and advertising : IJIMA
11
The journal of brand management : an international journal
11
International journal of hospitality management
10
Asia Pacific journal of marketing and logistics
7
Journal of hospitality marketing & management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
6
Cogent business & management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of services technology and management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Corporate reputation review
3
Electronic commerce research
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of internet commerce
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
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ECONIS (ZBW)
18
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
6
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
7
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
10
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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