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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketing management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
Social web
Consumer behaviour
446
Konsumentenverhalten
446
Advertising effects
156
Werbewirkung
156
Internet marketing
134
Online-Marketing
134
Advertising
109
Social Web
108
Werbung
107
Brand management
103
Markenführung
103
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94
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94
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60
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60
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59
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2
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2
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2
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2
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2
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1
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1
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1
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Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
281
Journal of retailing and consumer services
213
International journal of internet marketing and advertising : IJIMA
98
The journal of product & brand management
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Technological forecasting & social change : an international journal
63
Psychology & marketing
59
The journal of brand management : an international journal
59
International journal of advertising : the review of marketing communications
55
Journal of marketing
53
Journal of marketing management : MM
53
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
48
Asia Pacific journal of marketing and logistics
47
International journal of consumer studies
44
Cogent business & management
43
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
Journal of the Academy of Marketing Science
41
European journal of marketing : EJM
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
37
Marketing intelligence & planning
37
International journal of technology marketing : IJTMkt
36
International journal of hospitality management
35
Tourism management : research, policies, practice
33
Business horizons
32
Electronic commerce research
32
Journal of travel and tourism marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Information systems research : ISR
30
Journal of fashion marketing and management
29
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ECONIS (ZBW)
148
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148
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
4
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
5
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
6
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
7
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
8
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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