//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
893
Relationship marketing
893
Consumer behaviour
642
Konsumentenverhalten
642
Customer satisfaction
311
Kundenzufriedenheit
311
Markenführung
216
Dienstleistungsqualität
209
Service quality
209
Einzelhandel
192
Retail trade
192
Brand image
159
Markenimage
159
Brand
129
Markenartikel
128
Social Web
115
Social web
115
Online retailing
95
Online-Handel
95
Internet marketing
92
Online-Marketing
92
Customer integration
81
Kundenintegration
81
Confidence
71
Vertrauen
70
Emotion
63
Brand loyalty
61
Viral marketing
59
Virales Marketing
59
Marketing management
57
Marketingmanagement
57
Customer value
53
E-commerce
53
Electronic Commerce
53
Customer experience
52
Kundenwert
52
Markentreue
50
Customer loyalty
49
Customer service
46
more ...
less ...
Online availability
All
Undetermined
159
Free
7
Type of publication
All
Article
214
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
216
Aufsatz in Zeitschrift
216
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
216
Author
All
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Carlson, Jamie
4
Prentice, Catherine
4
Fatma, Mobin
3
Fazal-e-Hasan, Syed
3
Fetscherin, Marc
3
Hollebeek, Linda D.
3
Lombart, Cindy
3
Rahman, Mohammad M.
3
Šerić, Maja
3
Ahmadi, Hormoz
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Burt, Steven
2
Chrysochou, Polymeros
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Dawes, John
2
De Vries, Natalie Jane
2
Gil Saura, Irene
2
Han, Heesup
2
Ind, Nicholas
2
Islam, Jamid Ul
2
Johnson, Lester W.
2
Kaufmann, Hans Rüdiger
2
Kelly, Louise
2
Kumar, Jitender
2
Kumar, Vikas
2
Leckie, Civilai
2
Louis, Didier
2
Mortimer, Gary
2
Nyadzayo, Munyaradzi W.
2
Park, Hyejune
2
Park, Jungkun
2
Patrizi, Michela
2
Porcu, Lucia
2
Rahman, Zillur
2
Rana, Nripendra P.
2
Rita, Paulo
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
Journal of business research : JBR
137
The journal of product & brand management
99
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : MM
11
Tourism management : research, policies, practice
11
more ...
less ...
Source
All
ECONIS (ZBW)
216
Showing
1
-
10
of
216
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
9
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
10
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->