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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Search: "Customer relationship management"
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Brand management
Beziehungsmarketing
897
Relationship marketing
897
Consumer behaviour
656
Konsumentenverhalten
656
Customer satisfaction
310
Kundenzufriedenheit
310
Markenführung
226
Dienstleistungsqualität
208
Service quality
208
Einzelhandel
194
Retail trade
194
Brand image
168
Markenimage
168
Brand
133
Markenartikel
132
Social Web
124
Social web
124
Internet marketing
101
Online-Marketing
101
Online retailing
99
Online-Handel
99
Customer integration
87
Kundenintegration
87
Confidence
73
Vertrauen
72
Brand loyalty
69
Viral marketing
63
Virales Marketing
63
Marketing management
60
Marketingmanagement
60
Customer value
59
Emotion
58
Kundenwert
58
Markentreue
57
Customer experience
54
E-commerce
53
Electronic Commerce
53
Customer loyalty
49
Customer engagement
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226
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Guzman, Francisco
6
Khan, Imran
5
Loureiro, Sandra Maria Correia
4
Fatma, Mobin
3
Fetscherin, Marc
3
Hollebeek, Linda D.
3
Kumar, Jitender
3
Lombart, Cindy
3
Prentice, Catherine
3
Rubio Benito, Natalia
3
Veloutsou, Cleopatra
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Aurier, Philippe
2
Bozkurt, Sıddık
2
Broyles, S. Allen
2
Burt, Steven
2
Carlson, Jamie
2
Coelho, Pedro Simões
2
Dawes, John
2
Dwivedi, Abhishek
2
Dwivedi, Yogesh Kumar
2
Fazal-e-Hasan, Syed
2
Gligor, David
2
Han, Heesup
2
Hegner, Sabrina
2
Hsieh, Sara H.
2
Islam, Jamid Ul
2
Kennedy, Eric
2
Krystallis, Athanasios
2
Kumar, Vikas
2
Lee, Crystal T.
2
Leingpibul, Thaweephan
2
Louis, Didier
2
Mortimer, Gary
2
Park, Hyejune
2
Park, Jungkun
2
Porcu, Lucia
2
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Journal of marketing communications
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of business research : JBR
137
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : MM
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
226
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1
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226
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
7
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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