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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand management"
~subject:"Internet marketing"
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Search: "Customer relationship management"
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Brand management
Internet marketing
Beziehungsmarketing
786
Relationship marketing
786
Consumer behaviour
559
Konsumentenverhalten
559
Customer satisfaction
294
Kundenzufriedenheit
294
Dienstleistungsqualität
206
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Retail trade
189
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127
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95
Online-Handel
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92
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73
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53
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51
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50
Marketingmanagement
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Customer loyalty
49
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49
Kundenwert
48
Customer service
45
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44
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44
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178
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Khan, Imran
4
Hollebeek, Linda D.
3
Lombart, Cindy
3
Loureiro, Sandra Maria Correia
3
Park, Jungkun
3
Prentice, Catherine
3
Rana, Nripendra P.
3
Rita, Paulo
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Burt, Steven
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Coelho, Pedro Simões
2
Dawes, John
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
Grewal, Dhruv
2
Han, Heesup
2
Hong, EunPyo
2
Islam, Jamid Ul
2
Kumar, Jitender
2
Kumar, Vikas
2
Louis, Didier
2
Mortimer, Gary
2
Park, Hyejune
2
Porcu, Lucia
2
Rahman, Mohammad M.
2
Rapp, Adam
2
Rubio Benito, Natalia
2
Santos, Zélia Raposo
2
Thaichon, Park
2
Toufaily, Elissar
2
Trinh, Giang
2
Voola, Ranjit
2
Abbes, Intissar
1
Ackermann, Claire-Lise
1
Adam, Nawal Abdalla
1
Adil, Mohd
1
Agag, Gomaa
1
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Journal of marketing communications
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Journal of business research : JBR
167
The journal of product & brand management
99
The journal of brand management : an international journal
90
Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of hospitality management
47
International journal of internet marketing and advertising : IJIMA
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of strategic marketing
36
Marketing intelligence & planning
35
Asia Pacific journal of marketing and logistics
32
SpringerLink / Bücher
32
Cogent business & management
31
Journal of promotion management : innovations in planning and applied research
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Psychology & marketing
30
International journal of electronic marketing and retailing : IJEMR
27
International journal of contemporary hospitality management
25
European journal of marketing : EJM
24
Journal of hospitality marketing & management
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Business horizons
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of internet commerce
20
Journal of marketing
20
Journal of travel and tourism marketing
20
The service industries journal
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
The journal of services marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
The journal of business & industrial marketing
17
Technological forecasting & social change : an international journal
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing management : MM
15
Journal of retailing
15
Journal of service management
15
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ECONIS (ZBW)
178
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178
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
9
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
10
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
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