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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Schwellenländer"
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Search: subject:"Brand management"
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Luxury goods
Markenimage
Marketingmanagement
Schwellenländer
Brand management
211
Markenführung
211
Consumer behaviour
132
Konsumentenverhalten
132
Brand image
118
Brand
71
Markenartikel
71
Advertising effects
45
Werbewirkung
45
Beziehungsmarketing
39
Marketing management
39
Relationship marketing
39
Internet marketing
36
Online-Marketing
36
Social Web
32
Social web
32
Advertising
28
Werbung
27
social media
13
Brand loyalty
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Emotion
10
Luxusgüter
10
Markentreue
10
Narrative Methode
10
Narrative method
10
brand attitude
10
Corporate reputation
9
Emerging economies
9
Firmenimage
9
Personality psychology
9
Persönlichkeitspsychologie
9
advertising
9
brand equity
9
brand loyalty
9
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Undetermined
117
Free
3
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Article
147
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147
Aufsatz in Zeitschrift
147
Case study
1
Fallstudie
1
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English
147
Author
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Srivastava, R. K.
4
Japutra, Arnold
3
Martin, Brett
3
Rahman, Kaleel
3
Anabila, Peter
2
Areni, Charles Scott
2
Bang, Nguyen
2
Biraghi, Silvia
2
Casidy, Riza
2
Christodoulides, George
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laforet, Sylvie
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Merrilees, Bill
2
Michaelidou, Nina
2
Mills, Adam J.
2
Nagar, Komal
2
Pich, Christopher
2
Rita, Paulo
2
Roy, Sanjit
2
Simkin, Lyndon
2
Stocchi, Lara
2
Tran, Trang
2
Abratt, Russell
1
Afshardoost, Mona
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, Hongmin
1
Ahn, Jiseon
1
Ahn, Sun Joo
1
Akbar, Muhammad Imad Ud Din
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
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Published in...
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Journal of marketing communications
Journal of strategic marketing
Journal of business research : JBR
418
The journal of brand management : an international journal
327
The journal of product & brand management
308
Journal of retailing and consumer services
196
European journal of marketing : EJM
90
SpringerLink / Bücher
90
Asia Pacific journal of marketing and logistics
82
Psychology & marketing
77
Marketing intelligence & planning
76
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
61
International marketing review
54
Journal of international consumer marketing
53
The IUP journal of brand management : IJBRM
51
Marketing letters : a journal of research in marketing
50
Cogent business & management
48
Journal of marketing management : MM
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of promotion management : innovations in planning and applied research
47
Journal of the Academy of Marketing Science
46
Journal of global marketing
45
International journal of consumer studies
44
Journal of fashion marketing and management
44
Journal of marketing
44
Journal of promotion management : JPM
44
International journal of internet marketing and advertising : IJIMA
43
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of advertising : the review of marketing communications
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
International journal of retail & distribution management
38
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Springer eBook Collection
33
Innovatives Markenmanagement
30
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ECONIS (ZBW)
147
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147
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
3
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
4
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
5
Internal
brand
management
, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
6
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
7
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
8
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
9
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
10
Luxury branding in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
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