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~isPartOf:"Journal of marketing communications"
~isPartOf:"MIS quarterly"
~isPartOf:"Research"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Soziales Netzwerk"
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Communication
Customer integration
Soziales Netzwerk
Social Web
163
Social web
163
Online-Marketing
77
Internet marketing
74
Consumer behaviour
63
Konsumentenverhalten
63
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43
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social media
37
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Burmann, Christoph
2
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2
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1
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1
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1
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1
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1
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1
Bai, Xue
1
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1
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1
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1
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1
Dattab, Biplab
1
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1
Drennan, Judy
1
Eesley, Charles E.
1
Eilers, Daniela
1
Feng, Fan
1
Ferreira, Pedro
1
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1
Ge, Yong
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Güngör, Ayşegül Sağkaya
1
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1
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1
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Huang, He
1
Huang, Yan
1
Huynh Thi Xuan Mai
1
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1
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Springer Fachmedien Wiesbaden
8
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Journal of marketing communications
MIS quarterly
Research
Journal of business research : JBR
111
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
58
Journal of retailing and consumer services
39
Journal of management information systems : JMIS
31
Management science : journal of the Institute for Operations Research and the Management Sciences
28
SpringerLink / Bücher
28
Information systems research : ISR
25
International journal of business information systems : IJBIS
23
International journal of internet marketing and advertising : IJIMA
23
Electronic commerce research
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Corporate communications : an international journal
20
International journal of networking and virtual organisations : IJNVO
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Management information systems : mis quarterly
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of hospitality management
17
Journal of communication management : an international journal
17
Business horizons
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
The journal of brand management : an international journal
16
Journal of organizational computing and electronic commerce
15
Psychology & marketing
15
Electronic commerce research and applications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of technology marketing : IJTMkt
14
Journal of electronic commerce research : JECR
14
Journal of internet commerce
14
Journal of marketing management : MM
14
Tourism management : research, policies, practice
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of strategic marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Technology analysis & strategic management
13
The journal of product & brand management
13
Cogent business & management
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ECONIS (ZBW)
42
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42
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1
Customer complaint avoidance : a randomized field experiment of platform governance based on value co-creation and appropriation
Zhao, Xia
;
Song, Peijian
;
Shi, Lanfei
;
Xue, Ling
;
Feng, Fan
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 955-982
Persistent link: https://www.econbiz.de/10014422562
Saved in:
2
Motivating user-generated content : the unintended consequences of incentive thresholds
He, Liuyi
;
Luo, Jifeng
;
Tang, Yisong
;
Wu, Zhiyan
;
Zhang, Han
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 1015-1044
Persistent link: https://www.econbiz.de/10014422568
Saved in:
3
The persuasive power of emoticons in electronic word-of-mouth communication on social networking services
Qiu, Lingyun
;
Wang, Weiquan
;
Pang, Jun
- In:
MIS quarterly
47
(
2023
)
2
,
pp. 511-534
Persistent link: https://www.econbiz.de/10014422462
Saved in:
4
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
5
Algorithmic processes of social alertness and social transmission : how bots disseminate information on Twitter
Salge, Carolina Alves de Lima
;
Karahanna, Elena
; …
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 229-260
Persistent link: https://www.econbiz.de/10013286217
Saved in:
6
Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo
;
Ferreira, Pedro
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
Saved in:
7
A robust inference method for decision making in networks
Schecter, Aaron
;
Nohadani, Omid
;
Contractor, Noshir S.
- In:
MIS quarterly
46
(
2022
)
2
,
pp. 713-738
Persistent link: https://www.econbiz.de/10013286490
Saved in:
8
Social capital accumulation through social media networks : evidence from a randomized field experiment and individual-level panel data
Weiler, Michael
;
Stolz, Simon
;
Lanz, Andreas U.
; …
- In:
MIS quarterly
46
(
2022
)
2
,
pp. 771-812
Persistent link: https://www.econbiz.de/10013286499
Saved in:
9
Social influence, competition, and free riding : examining seller interactions within an online social network
Huang, He
;
Huang, Yan
;
Yan, Zhijun
;
Zhang, Han
- In:
MIS quarterly
46
(
2022
)
3
,
pp. 1817-1832
Persistent link: https://www.econbiz.de/10013555400
Saved in:
10
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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