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~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
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Marketing management
206
Marketingmanagement
206
Consumer behaviour
66
Konsumentenverhalten
66
Brand management
62
Markenführung
62
Brand image
29
Markenimage
29
Brand
24
Markenartikel
24
Advertising effects
22
Werbewirkung
22
Beziehungsmarketing
21
Relationship marketing
21
Advertising
16
Werbung
16
Brand architecture
14
USA
14
United States
14
Internet marketing
13
Markenarchitektur
13
Online-Marketing
13
Communication
12
Corporate Social Responsibility
12
Corporate reputation
12
Corporate social responsibility
12
Firmenimage
12
Kommunikation
12
Marketing
12
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11
Social web
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Luxury goods
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10
Public relations
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Öffentlichkeitsarbeit
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Corporate culture
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8
International marketing
8
Internationales Marketing
8
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English
170
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Schultz, Don E.
5
Wiedmann, Klaus-Peter
5
Balmer, John M. T.
4
Diller, Hermann
3
Gierl, Heribert
3
Kerr, Gayle
3
Kitchen, Philip J.
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
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Biraghi, Silvia
2
Block, Martin P.
2
Bruhn, Manfred
2
Esch, Franz-Rudolf
2
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2
Herrmann, Andreas
2
Hirvonen, Saku
2
Laukkanen, Tommi
2
Mizera, Sue
2
Natter, Martin
2
Neijens, Peter C.
2
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2
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Urde, Mats
2
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1
Abratt, Russell
1
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Akusua Agyapomaa Obeng, Samuela
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Alarcón-Del-Amo, María-Del-Carmen
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Albers, Sönke
1
Alevizou, Panayiota
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Anees-ur-Rehman, Muhammad
1
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1
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Journal of marketing communications
Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
206
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206
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
5
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
6
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
7
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
8
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
9
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
10
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
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