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~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Experiment
Service quality
Viral marketing
Consumer behaviour
542
Konsumentenverhalten
541
Advertising effects
157
Werbewirkung
157
Brand management
135
Markenführung
135
Markenimage
127
Advertising
109
Werbung
106
Internet marketing
99
Online-Marketing
98
Beziehungsmarketing
77
Relationship marketing
77
Social Web
72
Social web
72
Brand
61
Markenartikel
61
Marketing management
47
Marketingmanagement
47
Virales Marketing
45
Emotion
36
Corporate Social Responsibility
35
Corporate social responsibility
35
Customer satisfaction
30
Kundenzufriedenheit
30
Online retailing
28
Online-Handel
28
Environmental consciousness
26
Umweltbewusstsein
26
Confidence
25
Einzelhandel
25
Green marketing
25
Retail trade
25
Vertrauen
25
Öko-Marketing
25
advertising
24
Dienstleistungsqualität
23
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Online availability
All
Undetermined
161
Free
2
Type of publication
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Article
201
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
201
Language
All
English
201
Author
All
Muehling, Darrel D.
4
Srivastava, R. K.
3
Al Shurideh, Muhammad
2
Baghi, Ilaria
2
Dalakas, Vassilis
2
Gabrielli, Veronica
2
Hollebeek, Linda D.
2
Ju, Ilyoung
2
Kareklas, Ioannis
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kumar, Vikas
2
Leckie, Civilai
2
Lee, Jaejin
2
Merrilees, Bill
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Phau, Ian
2
Phua, Joe
2
Pradhan, Debasis
2
Rita, Paulo
2
Sar, Sela
2
Schultz, Don E.
2
Song, Doori
2
Um, Nam-Hyun
2
Weber, T. J.
2
Youn, Seounmi
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Abu Zayyad, Hala Mohammed
1
Abubakar, Abubakar Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Aitken, Robert
1
Akasreku, Frank
1
Al Dweeri, Rami
1
Al-Imamy, Saifeddin
1
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Published in...
All
Journal of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
637
Journal of retailing and consumer services
542
International journal of hospitality management
309
The journal of product & brand management
257
The journal of brand management : an international journal
221
Psychology & marketing
188
The journal of services marketing
133
Asia Pacific journal of marketing and logistics
131
Journal of travel and tourism marketing
130
International journal of contemporary hospitality management
122
Journal of hospitality marketing & management
117
European journal of marketing : EJM
116
Cogent business & management
107
Tourism management : research, policies, practice
101
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Journal of international consumer marketing
92
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
The service industries journal
89
International journal of consumer studies
88
Journal of strategic marketing
87
Journal of the Academy of Marketing Science
87
Journal of marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
84
Marketing letters : a journal of research in marketing
84
Services marketing quarterly
83
Journal of marketing research : JMR
81
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The journal of consumer marketing
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Journal of global marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of economic behavior & organization : JEBO
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of promotion management : innovations in planning and applied research
61
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Source
All
ECONIS (ZBW)
201
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1
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201
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
5
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
6
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
9
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
10
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
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