An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Sanjeev Verma, Neha Yadav and Rekha Chikhalkar
| Year of publication: |
2023
|
|---|---|
| Authors: | Verma, Sanjeev ; Yadav, Neha ; Chikhalkar, Rekha |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 3, p. 211-237
|
| Subject: | argument quality | Ewom | eWOM valence | eWOM volume | measurement scale | source credibility | Virales Marketing | Viral marketing | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.2004442 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232526