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~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Soziales Netzwerk"
~subject:"Viral marketing"
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Communication
Customer integration
Soziales Netzwerk
Viral marketing
Social Web
117
Social web
117
Online-Marketing
66
Internet marketing
63
Consumer behaviour
54
Konsumentenverhalten
54
Virales Marketing
36
social media
33
Brand management
27
Markenführung
27
Advertising effects
21
Werbewirkung
21
Beziehungsmarketing
18
Relationship marketing
18
Brand image
16
Markenimage
16
Social Media
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14
Kommunikation
14
Öffentlichkeitsarbeit
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Werbung
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Public relations
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8
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7
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Antheunis, Marjolijn L.
2
Burmann, Christoph
2
Huh, Jisu
2
Knoll, Johannes
2
Noort, Guda van
2
Abendroth, Lisa J.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljukhadar, Muhammad
1
Balamoorthy S
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Brunel, Frédéric F.
1
Buchanan-Oliver, Margo
1
Buttle, Francis A.
1
Carley, Kathleen M.
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Dalakas, Vassilis
1
Dattab, Biplab
1
Daugherty, Terry
1
Dodoo, Naa Amponsah
1
Drennan, Judy
1
Eells, Danielle
1
Eilers, Daniela
1
Erkan, Ismail
1
Evans, Chris
1
Fitzgerald, Emma May
1
Flavián Blanco, Carlos
1
Fournier, Susan
1
Gistri, Giacomo
1
Goldapp, Naemi
1
Goodrich, Kendall
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Springer Fachmedien Wiesbaden
9
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Published in...
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Journal of marketing communications
Research
Journal of business research : JBR
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Technological forecasting & social change : an international journal
71
Journal of retailing and consumer services
69
International journal of internet marketing and advertising : IJIMA
57
Journal of management information systems : JMIS
56
Information systems research : ISR
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
International journal of hospitality management
47
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Tourism management : research, policies, practice
40
Electronic commerce research
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
SpringerLink / Bücher
35
Psychology & marketing
34
International journal of business information systems : IJBIS
32
Journal of electronic commerce research : JECR
31
Journal of marketing
29
Business horizons
27
International journal of advertising : the review of marketing communications
27
International journal of contemporary hospitality management
27
Journal of marketing management : MM
27
Management information systems : mis quarterly
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of product & brand management
24
Journal of promotion management : innovations in planning and applied research
23
Corporate communications : an international journal
22
International journal of advertising : the quarterly review of marketing communications
22
International journal of technology marketing : IJTMkt
22
Journal of internet commerce
22
Journal of organizational computing and electronic commerce
22
Journal of travel and tourism marketing
22
International journal of electronic marketing and retailing : IJEMR
21
International journal of networking and virtual organisations : IJNVO
21
Journal of advertising research
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
61
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
5
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
6
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
7
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
8
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
9
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
10
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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