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~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Soziale Medien"
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Communication
Customer integration
Soziales Netzwerk
Social Web
117
Social web
117
Online-Marketing
66
Internet marketing
63
Consumer behaviour
54
Konsumentenverhalten
54
Viral marketing
36
Virales Marketing
36
social media
33
Brand management
27
Markenführung
27
Advertising effects
21
Werbewirkung
21
Beziehungsmarketing
18
Relationship marketing
18
Brand image
16
Markenimage
16
Social Media
16
Advertising
14
Kommunikation
14
Öffentlichkeitsarbeit
14
Werbung
13
Public relations
12
Soziale Software
11
Unternehmen
10
Social network
9
Verbraucherverhalten
9
Confidence
8
Vertrauen
8
Brand
7
Deutschland
7
Facebook
7
Germany
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Web 2.0 technologies
7
Web 2.0-Technologien
7
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15
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14
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11
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8
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2
Collection of articles of several authors
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English
19
German
11
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Burmann, Christoph
2
Knoll, Johannes
2
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljukhadar, Muhammad
1
Antheunis, Marjolijn L.
1
Buchanan-Oliver, Margo
1
Buttle, Francis A.
1
Dattab, Biplab
1
Dodoo, Naa Amponsah
1
Drennan, Judy
1
Eilers, Daniela
1
Fitzgerald, Emma May
1
Goldapp, Naemi
1
Groeger, Lars
1
Gust, Benjamin
1
Güngör, Ayşegül Sağkaya
1
Hammick, Jinhyon Kwon
1
Hauptmann, Stefan
1
Heun, Thomas
1
Hoffmann, Edgar
1
Huynh Thi Xuan Mai
1
Ivens, Stefan
1
Jones, Brian
1
Ju, Ilyoung
1
Kelly, Louise
1
Kerr, Gayle
1
Kleine-Kalmer, Barbara
1
Krämer, Johannes
1
Lew, Zijian
1
Linke, Anne
1
Matrisciano, Sara
1
Mohd Suki, Norazah
1
Mukherjee, Srabanti
1
Mödinger, Wilfried
1
Noort, Guda van
1
Norbayah Mohd Suki
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
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Springer Fachmedien Wiesbaden
8
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Published in...
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Journal of marketing communications
Research
Journal of business research : JBR
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
58
Journal of retailing and consumer services
39
Journal of management information systems : JMIS
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
SpringerLink / Bücher
28
Information systems research : ISR
25
International journal of business information systems : IJBIS
23
International journal of internet marketing and advertising : IJIMA
23
Electronic commerce research
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Corporate communications : an international journal
20
International journal of networking and virtual organisations : IJNVO
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Management information systems : mis quarterly
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of hospitality management
17
Journal of communication management : an international journal
17
Business horizons
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of organizational computing and electronic commerce
15
The journal of brand management : an international journal
15
Electronic commerce research and applications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of technology marketing : IJTMkt
14
Journal of electronic commerce research : JECR
14
Journal of internet commerce
14
Journal of marketing management : MM
14
Psychology & marketing
14
Tourism management : research, policies, practice
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
MIS quarterly
13
Technology analysis & strategic management
13
The journal of product & brand management
13
Cogent business & management
12
International journal of contemporary hospitality management
12
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ECONIS (ZBW)
29
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29
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1
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
4
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
5
Understanding social research networking sites
Soeldner, Jens-Henrik
-
2021
Persistent link: https://www.econbiz.de/10012259980
Saved in:
6
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
Saved in:
7
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
8
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
9
Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad
;
Senecal, Sylvain
;
Poirier, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
Saved in:
10
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
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