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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Marketing management
272
Marketingmanagement
272
Brand management
69
Consumer behaviour
69
Konsumentenverhalten
69
Markenführung
69
B-to-B-Marketing
49
Business-to-business marketing
49
Beziehungsmarketing
47
Relationship marketing
47
Lieferantenmanagement
41
Supplier relationship management
41
Brand image
30
Markenimage
30
Brand
28
Markenartikel
28
Marketing
27
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26
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25
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272
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7
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272
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Johnston, Wesley J.
5
Schultz, Don E.
5
Balmer, John M. T.
4
Bettis-Outland, Harriette
3
Granot, Elad
3
Hirvonen, Saku
3
Karjaluoto, Heikki
3
Kerr, Gayle
3
Kitchen, Philip J.
3
Laukkanen, Tommi
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
Garry, Tony
2
Grönroos, Christian
2
Hennigs, Nadine
2
Hsu, Yen
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
Mizera, Sue
2
Neijens, Peter C.
2
O'Cass, Aron
2
Patti, Charles H.
2
Reijonen, Helen
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
Urde, Mats
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
Wilson, R. Dale
2
Abimbola, Temi
1
Abratt, Russell
1
Adams, Russell
1
Afum, Ebenezer
1
Agrawal, Shivani
1
Agyabeng-Mensah, Yaw
1
Ahola, Eeva-Katri
1
Akgün, Ali E.
1
Akusua Agyapomaa Obeng, Samuela
1
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Published in...
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Journal of marketing communications
The journal of brand management : an international journal
The journal of business & industrial marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
272
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
3
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
4
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
5
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
6
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
7
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
8
Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
9
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
10
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
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