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~isPartOf:"Journal of marketing communications"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand image"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Online retailing
Relationship marketing
Service quality
Consumer behaviour
587
Konsumentenverhalten
587
Advertising effects
144
Werbewirkung
144
Holiday behaviour
112
Urlaubsverhalten
112
Advertising
100
Markenimage
100
Internet marketing
99
Online-Marketing
99
Werbung
97
Brand management
93
Markenführung
93
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87
Tourismus
86
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76
Social web
76
Beziehungsmarketing
71
Viral marketing
67
Virales Marketing
67
Customer satisfaction
62
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62
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62
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Tourismusmarketing
39
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Marketingmanagement
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35
Markenartikel
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196
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Fu, Xiaoxiao
3
Han, Heesup
3
Muehling, Darrel D.
3
Schultz, Don E.
3
Al Shurideh, Muhammad
2
Cai, Ruiying
2
Chen, Ching-fu
2
Gao, Baojun
2
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Hyun, Sunghyup Sean
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Jain, Varsha
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Ju, Ilyoung
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2
Lee, Jaejin
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2
Nicolau, Juan Luis
2
O'Gorman, Kevin
2
Obeidat, Zaid Mohammad Ibrahim
2
Okumus, Fevzi
2
Raggiotto, Francesco
2
Rita, Paulo
2
Scarpi, Daniele
2
So, Kevin Kam Fung
2
Srivastava, R. K.
2
Su, LuJun
2
Taheri, Babak
2
Um, Nam-Hyun
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Wu, Hung-Che
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1
Abu Zayyad, Hala Mohammed
1
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1
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1
Aghakhani, Hamed
1
Agopian, G.
1
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1
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Journal of marketing communications
Tourism management : research, policies, practice
Journal of retailing and consumer services
926
Journal of business research : JBR
805
International journal of hospitality management
343
The journal of product & brand management
278
The journal of brand management : an international journal
236
Psychology & marketing
194
The journal of services marketing
182
Asia Pacific journal of marketing and logistics
176
Cogent business & management
158
International journal of contemporary hospitality management
140
Journal of travel and tourism marketing
139
Journal of hospitality marketing & management
138
European journal of marketing : EJM
130
Journal of the Academy of Marketing Science
130
Journal of retailing
125
International journal of retail & distribution management
122
International journal of consumer studies
120
The international review of retail, distribution and consumer research
118
The service industries journal
117
International journal of electronic marketing and retailing : IJEMR
114
Journal of marketing
114
Journal of strategic marketing
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
113
Journal of international consumer marketing
110
Journal of internet commerce
109
International journal of internet marketing and advertising : IJIMA
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Marketing intelligence & planning
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
The journal of consumer marketing
94
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
93
International journal of retail and distribution management
88
Journal of fashion marketing and management
86
Electronic commerce research
85
Journal of global marketing
85
Services marketing quarterly
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
78
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ECONIS (ZBW)
196
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196
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1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
3
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
4
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
5
Recipe for perceived personalization in hotels
Lei, Soey Sut Ieng
;
Wang, Dan
;
Fong, Lawrence Hoc Nang
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457528
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
8
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
9
Recommend or not? : the influence of emotions on passengers' intention of airline recommendation during COVID-19
Wang, Xi
;
Zheng, Jie
;
Tang, Liang
;
Luo, Yi
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534425
Saved in:
10
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
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