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~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Großbritannien
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Marketing management
104
Marketingmanagement
104
Brand management
103
Markenführung
103
Brand image
90
Markenimage
90
Social Web
83
Social web
83
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
advertising
36
Brand
35
Markenartikel
35
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
26
Kommunikation
26
Confidence
22
Corporate reputation
22
Firmenimage
22
Vertrauen
22
Fernsehwerbung
17
Perception
17
Personality psychology
17
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Chan, Fong Yee
1
Doster, Leigh
1
Drakatos, Nikolaos
1
Gregory, Anne
1
Grierson, Samantha
1
Kanso, Ali M.
1
Kitchen, Philip J.
1
Kolsaker, Alisa
1
Lowe, Ben
1
Mortimer, Kathleen
1
Nelson, Richard Alan
1
Petrovici, Dan
1
Tyrrell, Julia M.
1
Watson, Tom
1
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Journal of marketing communications
Applied economics
574
The economic journal : the journal of the Royal Economic Society
510
Fiscal studies : the journal of the Institute for Fiscal Studies
327
Regional studies
316
The economic history review : a journal of economic and social history
278
National Institute economic review
277
Oxford bulletin of economics and statistics
272
Quarterly bulletin / Bank of England
269
Scottish journal of political economy : the journal of the Scottish Economic Society
262
Oxford review of economic policy
261
Oxford economic papers
243
Economica
212
Industrial relations journal
200
Applied financial economics
197
Business history
183
Economics letters
174
The journal of economic history
151
Cambridge journal of economics
148
Journal of banking & finance
146
Applied economics letters
142
BJIR : an international journal of employment relations
141
Environment & planning
140
Research policy : policy, management and economic studies of science, technology and innovation
128
Labour economics : official journal of the European Association of Labour Economists
126
Explorations in economic history : EEH
125
Work, employment & society : a journal of the British Sociological Association
125
Economic modelling
122
Energy policy
122
European economic review : EER
122
Journal of agricultural economics
116
Small business economics : an entrepreneurship journal
116
The international journal of human resource management
115
The Manchester School
114
Journal of health economics
111
Journal of international money and finance
104
The European journal of finance
103
Intereconomics : review of European economic policy
102
British journal of management : BJM
94
Journal of social policy : the journal of the Social Policy Association
93
The journal of futures markets
92
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ECONIS (ZBW)
6
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1
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6
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6
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1
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
2
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
3
Marketing communications in the classroom : the parents' view
Doster, Leigh
;
Tyrrell, Julia M.
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10008907782
Saved in:
4
The relationship between culture and advertising appeals for services
Mortimer, Kathleen
;
Grierson, Samantha
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003980299
Saved in:
5
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
6
Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Gregory, Anne
;
Watson, Tom
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003788445
Saved in:
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