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~isPartOf:"Journal of marketing communications"
~person:"Anselmsson, Johan"
~person:"Drennan, Judy"
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Advertising
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Approach–avoid theory
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Anselmsson, Johan
Drennan, Judy
Antheunis, Marjolijn L.
3
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Casaló, Luis V.
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Daugherty, Terry
2
Flavián Blanco, Carlos
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Huh, Jisu
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Kelly, Louise
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Kerr, Gayle
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Kim, Soojung
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Lee, Joonghwa
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Balamoorthy S
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Journal of marketing communications
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of internet and enterprise management : IJIEM
1
Journal of marketing management : MM
1
Journal of service theory and practice : JSTP
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Services marketing quarterly
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The international journal of bank marketing : IJBM
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The service industries journal
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ECONIS (ZBW)
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
2
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
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