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~isPartOf:"Journal of marketing communications"
~person:"Balboni, Bernardo"
~person:"Varnali, Kaan"
~subject:"Competition policy"
~subject:"Online-Marketing"
~subject:"Video game"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Marketing
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Balboni, Bernardo
Varnali, Kaan
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Journal of marketing communications
International journal of e-business research : an official publication of the Information Resources Management Association
2
Electronic commerce research and applications
1
Strategic marketing cases in emerging markets
1
Strategic uses of social media for improved customer retention
1
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ECONIS (ZBW)
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Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
2
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
3
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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