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~isPartOf:"Journal of marketing communications"
~subject:"2001-2009"
~subject:"Brand management"
~subject:"Marketing management"
~subject:"United States"
~type:"article"
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2001-2009
Brand management
Marketing management
United States
Sportmarketing
7
Sports marketing
7
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Sponsoring
3
Sponsorship
3
Werbewirkung
3
Marketingmanagement
2
Professional sports
2
Profisport
2
USA
2
sponsorship
2
Athletes
1
Ball game
1
Ballsport
1
Big event
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Corporate reputation
1
Event marketing
1
Event-Marketing
1
Firmenimage
1
Football
1
Fußball
1
Großveranstaltung
1
Information value
1
Informationswert
1
Licence
1
Lizenz
1
Markenimage
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Place marketing
1
Reputation
1
South Africa
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Sport
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English
3
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Cheong, Yunjae
1
Crowther, Philip
1
Donlan, Leah
1
Graetz, Brian
1
Kim, Hyuksoo
1
Kim, Kihan
1
Smith, Aaron
1
Westerbeek, Hans
1
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Journal of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
68
International journal of sport management and marketing : IJSMM
55
International journal of sports marketing & sponsorship
40
Journal of sport management : the official journal of the North American Society of Sport Management
39
Sport management review
32
European Sport management quarterly : ESMQ
26
Journal of strategic marketing
11
Journal of business research : JBR
8
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport marketing in a global environment : strategic perspectives
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
European journal of marketing : EJM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
5
Sport, Business and Management : an international journal ; SBM
5
Journal of advertising research
4
Asia Pacific journal of marketing and logistics
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing intelligence & planning
3
The journal of product & brand management
3
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Handbook of research on integrating social media into strategic marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
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1
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
2
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
3
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
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