//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Rebate"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Internet marketing
Rebate
Sales promotion
12
Verkaufsförderung
12
Marketing management
8
Marketingmanagement
8
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
Werbewirkung
4
Werbung
4
Online-Marketing
2
advertising effectiveness
2
marketing communications
2
sales promotion
2
Advertising music
1
Advertising regulation
1
Age group
1
Altersgruppe
1
B-to-B-Marketing
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Clothing industry
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Direct marketing
1
Direktmarketing
1
Environmental consciousness
1
Fernsehwerbung
1
Firmenimage
1
Green marketing
1
Islam
1
Islamic
1
Islamic countries
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Grimmer, Martin
1
Kanso, Ali
1
LeBlanc, H. Paul
1
Liu, Fang
1
Nelson, Richard
1
Woolley, Meghann
1
Xie, Guang-Xin
1
Yousaf, Salman
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of Islamic marketing : JIMA
13
Journal of retailing and consumer services
13
Journal of promotion management : JPM
11
Journal of retailing
11
Journal of business research : JBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
Journal of marketing
5
European journal of marketing : EJM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The journal of product & brand management
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of hospitality management
3
International journal of production economics
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
American journal of agricultural economics
2
European journal of marketing
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of international economic review
2
Journal of management information systems : JMIS
2
Journal of public policy & marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
3
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
4
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->