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~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Viral marketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenimage
Viral marketing
Consumer behaviour
294
Konsumentenverhalten
294
Advertising effects
130
Werbewirkung
130
Advertising
95
Werbung
93
Brand image
73
Brand management
73
Markenführung
73
Internet marketing
72
Online-Marketing
72
Social Web
47
Social web
47
Marketing management
34
Marketingmanagement
34
Virales Marketing
34
Brand
30
Markenartikel
30
Relationship marketing
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
advertising
23
social media
18
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Personality psychology
13
Persönlichkeitspsychologie
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
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Undetermined
97
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3
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Article in journal
115
Aufsatz in Zeitschrift
115
Language
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English
115
Author
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Muehling, Darrel D.
4
Al Shurideh, Muhammad
2
Ju, Ilyoung
2
Kareklas, Ioannis
2
Kim, Dong Hoo
2
Kim, Soojin
2
Lee, Jaejin
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Phua, Joe
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Weber, T. J.
2
Youn, Seounmi
2
Zhang, Lixuan
2
Abdolvand, Neda
1
Abendroth, Lisa J.
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agopian, G.
1
Agrawal, Shivani
1
Agu, Godswill Agu
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al-Imamy, Saifeddin
1
Al-Imamy, Samer
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Allred, Anthony
1
Alodin, Yasmin
1
Amawate, Vibhas
1
Amirshahi, Mirahmad
1
Amos, Clinton
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
727
Journal of retailing and consumer services
669
The journal of product & brand management
272
International journal of hospitality management
245
The journal of brand management : an international journal
238
Psychology & marketing
175
Asia Pacific journal of marketing and logistics
139
The journal of services marketing
137
European journal of marketing : EJM
123
Journal of the Academy of Marketing Science
117
Cogent business & management
115
Journal of travel and tourism marketing
111
Journal of marketing
107
Journal of strategic marketing
107
Journal of hospitality marketing & management
99
International journal of contemporary hospitality management
98
International journal of internet marketing and advertising : IJIMA
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Marketing intelligence & planning
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Journal of international consumer marketing
95
Tourism management : research, policies, practice
90
International journal of consumer studies
87
Journal of retailing
87
The journal of consumer marketing
86
The service industries journal
86
Marketing letters : a journal of research in marketing
82
The international review of retail, distribution and consumer research
74
Journal of global marketing
73
Journal of promotion management : innovations in planning and applied research
72
International journal of retail & distribution management
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of marketing management : MM
64
Services marketing quarterly
64
International journal of electronic marketing and retailing : IJEMR
62
Journal of fashion marketing and management
62
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ECONIS (ZBW)
115
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
4
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
5
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
6
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
8
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
9
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
10
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
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