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~isPartOf:"Journal of marketing communications"
~subject:"Confidence"
~type_genre:"Aufsatz in Zeitschrift"
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Confidence
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
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Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
Brand management
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Online-Marketing
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advertising
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purchase intention
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Aufsatz in Zeitschrift
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Guinalíu, Miguel
2
Allred, Anthony
1
Amos, Clinton
1
Anisimova, Tatiana
1
Arimbi, Intan R.
1
Borden, Jonathan
1
Bögel, Paula Maria
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Casalo, Luis V.
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Casaló, Luis V.
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1
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1
Pappas, Nikolaos
1
Puligadda, Sanjay
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Siomkos, George J.
1
Soesilo, Primidya K. M.
1
Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Weiss, Jan
1
Wisker, Zazli Lily
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Journal of marketing communications
Journal of retailing and consumer services
105
Journal of business research : JBR
56
International journal of hospitality management
37
Journal of internet commerce
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Psychology & marketing
24
Cogent business & management
22
Asia Pacific journal of marketing and logistics
21
International journal of consumer studies
21
International journal of electronic marketing and retailing : IJEMR
21
International journal of retail & distribution management
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
18
Journal of travel and tourism marketing
18
The journal of product & brand management
18
International journal of contemporary hospitality management
17
International journal of business information systems : IJBIS
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Technological forecasting & social change : an international journal
15
The international journal of bank marketing : IJBM
15
The service industries journal
15
Journal of financial services marketing : JFSM
14
Pakistan journal of commerce and social sciences
14
Journal of Islamic marketing
13
Journal of international consumer marketing
13
Journal of strategic marketing
13
Information systems and e-business management : ISeB
12
Journal of global marketing
12
Service business
12
Tourism management : research, policies, practice
12
Food policy : economics planning and politics of food and agriculture
11
Journal of Asian finance, economics and business : JAFEB
11
Journal of business ethics : JOBE
11
Journal of international trade & commerce
11
Marketing intelligence & planning
11
Electronic commerce research
10
International journal of electronic business : IJEB
10
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
2
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
3
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
The effect of endorser and corporate credibility on perceived risk and consumer confidence : the case of technologically complex products
Soesilo, Primidya K. M.
;
Gunadi, Willy
;
Arimbi, Intan R.
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 528-548
Persistent link: https://www.econbiz.de/10012263739
Saved in:
6
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
Saved in:
7
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
Saved in:
8
Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust
Anisimova, Tatiana
;
Mavondo, Felix
;
Weiss, Jan
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
Saved in:
9
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
10
Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
Saved in:
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