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~isPartOf:"Journal of marketing communications"
~subject:"Corporate Social Responsibility"
~subject:"Preventive care"
~subject:"Sustainable development"
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Corporate Social Responsibility
Preventive care
Sustainable development
Social Marketing
7
Social marketing
7
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Ethics
2
Ethik
2
Perception
2
Rauchen
2
Smoking
2
Wahrnehmung
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Advertising
1
Alcohol consumption
1
Alkoholkonsum
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Behavioral economics
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CSR
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Corporate social responsibility
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E-Mail
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Gesundheitsvorsorge
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Message specificity
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Social psychology
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Artz, Nancy
1
Cooke, Peter
1
Dickinson-Delaporte, Sonia Jane
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Gangadharbatla, Harsha
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Holmes, Matthew Derrick
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Quichocho, Danielle
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Journal of marketing communications
International review on public and non-profit marketing
13
Social marketing for public health : global trends and success stories
13
Health marketing quarterly
12
Journal of social marketing : JSOCM
9
Journal of business research : JBR
8
Journal of marketing management : MM
5
Journal of nonprofit & public sector marketing
5
European journal of marketing : EJM
4
Journal of business ethics : JOBE
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Contemporary issues in social marketing
3
Faculty & research / Insead : working paper series
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
CSR 2.0 and the new era of corporate citizenship
2
Collective creativity for responsible and sustainable business practice
2
Corporate governance : international journal of business in society
2
Food policy : economics planning and politics of food and agriculture
2
International journal of advertising : the review of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Springer Business Cases
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The SAGE handbook of social marketing
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
Working paper
2
Amfiteatru economic : an economic and business research periodical
1
Apas Papers
1
Applied economics
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Asian journal of management cases
1
Australian journal of management
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
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ECONIS (ZBW)
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Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
2
Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Dickinson-Delaporte, Sonia Jane
;
Holmes, Matthew Derrick
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10009008491
Saved in:
3
Using e-mail listservs to promote environmentally sustainable behaviors
Artz, Nancy
;
Cooke, Peter
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10003606559
Saved in:
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