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~isPartOf:"Journal of marketing communications"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Online community"
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Digitale Plattform
Konsumentenverhalten
Social Web
Social web
83
Internet marketing
58
Online-Marketing
58
Consumer behaviour
47
Viral marketing
33
Virales Marketing
33
social media
33
Brand management
21
Markenführung
21
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Advertising
10
Social network
8
Soziales Netzwerk
8
Werbung
8
Confidence
7
Marketing management
7
Marketingmanagement
7
Vertrauen
7
Brand
6
Facebook
6
Markenartikel
6
Public relations
6
Social media
6
advertising
6
Öffentlichkeitsarbeit
6
Online retailing
5
Online-Handel
5
Personality psychology
5
Persönlichkeitspsychologie
5
eWOM
5
engagement
5
word-of-mouth
5
Crisis management
4
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Article
83
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83
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83
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English
83
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Antheunis, Marjolijn L.
3
Belanche, Daniel
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Noort, Guda van
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Abendroth, Lisa J.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Andonova, Yana
1
Anselmsson, Johan
1
Arkoudas, Alessandra
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Basile, Kelly
1
Basmanova, Oksana
1
Bellio, Elena
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bhardwaj, Neha
1
Bleize, Daniëlle N. M.
1
Bright, Laura F.
1
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Journal of marketing communications
Journal of business research : JBR
431
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
135
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
83
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71
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71
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
72
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
73
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
Saved in:
74
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
75
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Saved in:
76
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
77
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffmann, Ernest
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10010244651
Saved in:
78
Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.
;
Heyman, James E.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
Saved in:
79
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
80
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
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