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~isPartOf:"Journal of marketing communications"
~subject:"EU countries"
~subject:"Kommunikationsmedien"
~subject:"Massenmedien"
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Journal of marketing communications
Journal of media business studies
39
The handbook of political economy of communications
25
Discussion papers / CEPR
24
CESifo working papers
23
The journal of media economics
21
Discussion paper series / IZA
19
NBER working paper series
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Journal of public economics
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14
European journal of political economy
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Journal of economic behavior & organization : JEBO
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Kom / Kommission der Europäischen Gemeinschaften
14
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14
JMM : the international journal on media management
13
Technological forecasting & social change : an international journal
13
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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Political economies of the media : the transformation of the global media industries
12
Corporate communications : an international journal
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Journal of business ethics : JOBE
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Applied economics
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DICE discussion paper
10
IZA Discussion Paper
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Information economics and policy : IEP
10
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
10
The right to tell : the role of mass media in economic development /The World Bank
10
Young consumers : insight and ideas for responsible marketers
10
Economics letters
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Finance research letters
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Journal of business research : JBR
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Corporate reputation review : an international journal
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International review of financial analysis
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
8
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1
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
2
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
3
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
6
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
8
IMC : has anything really changed? ; a new perspective on an old definition
Luck, Edwina
;
Moffatt, Jennifer
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 311-325
Persistent link: https://www.econbiz.de/10003923340
Saved in:
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