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~isPartOf:"Journal of marketing communications"
~subject:"Glaubwürdigkeit"
~subject:"Online behavioral advertising"
~subject:"Viral marketing"
~subject:"personalization"
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Glaubwürdigkeit
Online behavioral advertising
Viral marketing
personalization
Consumer behaviour
7
Konsumentenverhalten
7
Personalization
5
Advertising effects
4
Internet marketing
4
Online-Marketing
4
Personalisierung
4
Werbewirkung
4
Advertising
3
Virales Marketing
3
Werbung
3
Data Mining
2
Data mining
2
Online retailing
2
Online-Handel
2
Aristotle's modes of persuasion
1
Bibliometrics
1
Bibliometrie
1
Confidence
1
Creativity
1
Credibility
1
Data protection
1
Datenschutz
1
Internet
1
Jugendliche
1
Kreativität
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product information
1
Produktinformation
1
Review helpfulness
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
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Article
5
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English
5
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Allred, Anthony
1
Amos, Clinton
1
Boerman, Sophie C.
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Deng, Tao
1
Kim, Eunah
1
King, Skylar
1
Mundel, Juan
1
Paucar Caceres, Alberto
1
Sandiford, Peter
1
Segijn, Claire M.
1
Sifaoui, Asma
1
Varnali, Kaan
1
Wright, Gillian
1
Zhang, Lixuan
1
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Journal of marketing communications
Tourism management : research, policies, practice
18
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of business research : JBR
14
Information systems research : ISR
13
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of management information systems : JMIS
9
Electronic commerce research
8
International journal of contemporary hospitality management
8
Psychology & marketing
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of retailing and consumer services
7
Journal of hospitality marketing & management
6
International journal of advertising : the review of marketing communications
5
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
Marketing Science
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Cogent business & management
4
Journal of electronic commerce research : JECR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
MIS quarterly
4
Marketing science
4
Tourism management perspectives : TMP
4
CESifo Working Paper
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
The Cornell hospitality quarterly
3
The service industries journal
3
CESifo working papers
2
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ECONIS (ZBW)
5
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5
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5
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date (oldest first)
1
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
2
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
3
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
4
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
5
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
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