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~isPartOf:"Journal of marketing communications"
~subject:"Homosexuality"
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Search: subject:"Mediennutzung"
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Homosexuality
Online-Marketing
Media usage
8
Mediennutzung
8
Consumer behaviour
5
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5
Advertising effects
3
Internet marketing
3
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Journal of marketing communications
Young consumers : insight and ideas for responsible marketers
7
International journal of internet marketing and advertising : IJIMA
6
Journal of advertising research
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Forschungspapiere
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of media business studies
2
Journal of organizational computing and electronic commerce
2
Journal of targeting, measurement and analysis for marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Computational & mathematical organization theory
1
Direct marketing : an international journal
1
Düsseldorf Working Papers in Applied Management and Economics
1
Düsseldorf working papers in applied management and economics
1
Electronic commerce research and applications
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Gabler Edition Wissenschaft
1
Handbook of media economics ; Volume 1A
1
Harvard Business School Entrepreneurial Management Case
1
Information economics and policy : IEP
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of innovation and technology management
1
International journal of public sector performance management : IJPSPM
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International review on public and non-profit marketing
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1
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
2
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
3
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
4
Modeling online advertising : a cross-cultural comparison between China and Romania
Wang, Ying
;
Sun, Shaojing
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 271-285
Persistent link: https://www.econbiz.de/10008695769
Saved in:
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