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~isPartOf:"Journal of marketing communications"
~subject:"International market entry"
~subject:"Markenartikel"
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International market entry
Markenartikel
Consumer behaviour
107
Konsumentenverhalten
107
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
Brand image
66
Markenimage
66
Advertising effects
56
Werbewirkung
56
Advertising
42
Werbung
41
Internet marketing
34
Online-Marketing
34
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33
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27
Social web
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social media
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advertising
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Nagar, Komal
2
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Journal of marketing communications
Journal of business research : JBR
364
The journal of brand management : an international journal
245
International business review : the official journal of the European International Business Academy
222
The journal of product & brand management
195
Journal of retailing and consumer services
151
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
145
Journal of world business : JWB
115
Management international review : mir ; journal of international business
106
SpringerLink / Bücher
96
International marketing review
90
Journal of international management
86
Journal of international entrepreneurship
75
European journal of marketing : EJM
68
European journal of international management : EJIM
57
Journal of strategic marketing
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
48
Journal of East-West business
47
Journal of international marketing
46
Multinational business review
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
41
Journal of global marketing
40
Business horizons
38
Journal of marketing
36
International journal of hospitality management
35
The service industries journal
34
Discussion paper / Centre for Economic Policy Research
33
Entrepreneurial business and economics review : EBER
33
Europäische Hochschulschriften / 5
33
International journal of business and globalisation : IJBG
33
International journal of emerging markets
33
Marketing letters : a journal of research in marketing
33
Thunderbird international business review
33
Journal of fashion marketing and management
32
Journal of the Academy of Marketing Science
32
Asian business & management
31
International journal of globalisation and small business : IJGSB
31
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ECONIS (ZBW)
33
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1
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
2
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
3
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
6
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
7
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
8
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
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