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~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"Vertrauen"
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Search: subject:"Social Web"
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Internet marketing
Vertrauen
Social Web
83
Social web
83
Online-Marketing
58
Consumer behaviour
47
Konsumentenverhalten
47
Viral marketing
33
Virales Marketing
33
social media
33
Brand management
21
Markenführung
21
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Advertising
10
Social network
8
Soziales Netzwerk
8
Werbung
8
Confidence
7
Marketing management
7
Marketingmanagement
7
Brand
6
Facebook
6
Markenartikel
6
Public relations
6
Social media
6
advertising
6
Öffentlichkeitsarbeit
6
Online retailing
5
Online-Handel
5
Personality psychology
5
Persönlichkeitspsychologie
5
eWOM
5
engagement
5
word-of-mouth
5
Crisis management
4
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Undetermined
44
Free
6
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Article
60
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Article in journal
60
Aufsatz in Zeitschrift
60
Language
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English
60
Author
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Belanche, Daniel
2
Casaló, Luis V.
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Ball, Joan P.
1
Barnes, Nora Ganim
1
Bergiel, Blaise
1
Bhardwaj, Neha
1
Bright, Laura F.
1
Brunel, Frédéric F.
1
Buchanan-Oliver, Margo
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Carley, Kathleen M.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Coelho, Pedro Simões
1
Colliander, Jonas
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
201
International journal of internet marketing and advertising : IJIMA
110
Journal of retailing and consumer services
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
International journal of advertising : the review of marketing communications
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Technological forecasting & social change : an international journal
63
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
49
International journal of hospitality management
48
Journal of internet commerce
48
Information systems research : ISR
45
Journal of management information systems : JMIS
45
Business horizons
44
The journal of product & brand management
44
Cogent business & management
41
International journal of electronic marketing and retailing : IJEMR
39
International journal of business information systems : IJBIS
36
SpringerLink / Bücher
36
International journal of technology marketing : IJTMkt
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of strategic marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Electronic commerce research
30
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Springer eBook Collection
29
International journal of contemporary hospitality management
28
Journal of travel and tourism marketing
28
Journal of electronic commerce research : JECR
26
Journal of hospitality marketing & management
26
Journal of marketing management : MM
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Psychology & marketing
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of advertising research
25
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ECONIS (ZBW)
60
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60
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
8
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
9
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
10
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
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