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~isPartOf:"Journal of marketing communications"
~subject:"Konsumentenverhalten"
~subject:"Managers"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Confidence"
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Konsumentenverhalten
Managers
Social Web
Confidence
23
Vertrauen
23
Consumer behaviour
14
Internet marketing
9
Online-Marketing
9
Social web
7
trust
7
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
brand trust
5
Beziehungsmarketing
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Credibility
3
Glaubwürdigkeit
3
Public relations
3
Werbewirkung
3
Öffentlichkeitsarbeit
3
Advertising
2
Brand
2
Communication
2
Corporate reputation
2
E-commerce
2
Electronic Commerce
2
Employee retention
2
Firmenimage
2
Kommunikation
2
Markenartikel
2
Mitarbeiterbindung
2
Online retailing
2
Online-Handel
2
Product information
2
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Article
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Aufsatz in Zeitschrift
Article in journal
17
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English
17
Author
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Guinalíu, Miguel
2
Allred, Anthony
1
Amos, Clinton
1
Anisimova, Tatiana
1
Arimbi, Intan R.
1
Bhardwaj, Neha
1
Borden, Jonathan
1
Bögel, Paula Maria
1
Casalo, Luis V.
1
Casaló, Luis V.
1
Coelho, Pedro Simões
1
DelVecchio, Devon
1
Flavián Blanco, Carlos
1
Flavián, Carlos
1
Gilbreath, Bob
1
Gunadi, Willy
1
Hammick, Jinhyon Kwon
1
Huh, Jisu
1
Ju, Ilyoung
1
Khan, Euna Mehnaz
1
Kim, Hyejin
1
King, Skylar
1
Mavondo, Felix
1
Mohd Suki, Norazah
1
Norbayah Mohd Suki
1
Pappas, Nikolaos
1
Puligadda, Sanjay
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Siomkos, George J.
1
Soesilo, Primidya K. M.
1
Srivastava, Jaideep
1
Tong, Suk Chong
1
Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Vohra, Anupama
1
Weiss, Jan
1
Wisker, Zazli Lily
1
Zhang, Lixuan
1
Zhang, Xiaochen Angela
1
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Journal of marketing communications
Journal of retailing and consumer services
109
Journal of business research : JBR
70
International journal of hospitality management
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of internet commerce
29
Journal of business ethics : JOBE
27
Psychology & marketing
25
Cogent business & management
24
International journal of electronic marketing and retailing : IJEMR
24
Journal of travel and tourism marketing
22
Asia Pacific journal of marketing and logistics
21
International journal of consumer studies
21
Technological forecasting & social change : an international journal
20
International journal of internet marketing and advertising : IJIMA
19
International journal of retail & distribution management
19
Journal of hospitality marketing & management
19
The journal of product & brand management
19
International journal of business information systems : IJBIS
18
International journal of contemporary hospitality management
17
Pakistan journal of commerce and social sciences
16
The service industries journal
16
Tourism management : research, policies, practice
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of financial services marketing : JFSM
15
The international journal of bank marketing : IJBM
15
Journal of international consumer marketing
14
Journal of strategic marketing
14
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
14
Electronic commerce research
13
Information systems and e-business management : ISeB
13
Journal of Islamic marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Electronic commerce research and applications
12
International journal of electronic commerce : IJEC
12
Journal of Asian finance, economics and business : JAFEB
12
Journal of global marketing
12
Service business
12
Food policy : economics planning and politics of food and agriculture
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
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ECONIS (ZBW)
17
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17
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
3
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
4
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
7
The effect of endorser and corporate credibility on perceived risk and consumer confidence : the case of technologically complex products
Soesilo, Primidya K. M.
;
Gunadi, Willy
;
Arimbi, Intan R.
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 528-548
Persistent link: https://www.econbiz.de/10012263739
Saved in:
8
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
Saved in:
9
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
10
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
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