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~isPartOf:"Journal of marketing communications"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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Sponsoring
Sports economics
World
Sportmarketing
7
Sports marketing
7
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Sponsorship
3
Werbewirkung
3
Marketing management
2
Marketingmanagement
2
Professional sports
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USA
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sponsorship
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2001-2009
1
Athletes
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Ball game
1
Ballsport
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Brand image
1
Celebrity endorsement
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Celebrity-Werbung
1
Confidence
1
Corporate reputation
1
Event marketing
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Event-Marketing
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Firmenimage
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Aufsatz in Zeitschrift
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Crowther, Philip
1
Donlan, Leah
1
Graetz, Brian
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Karg, Adam
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McDonald, Heath
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Westerbeek, Hans
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Journal of marketing communications
International journal of sport management and marketing : IJSMM
45
International journal of sports marketing & sponsorship
39
Journal of sport management : the official journal of the North American Society of Sport Management
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
European Sport management quarterly : ESMQ
31
Sport management review
25
Journal of business research : JBR
21
European journal of marketing : EJM
11
The journal of business & industrial marketing
10
International journal of sport finance
9
Sport, Business and Management : an international journal ; SBM
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of sports economics
5
Applied economics
4
European journal of operational research : EJOR
4
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of international management : EJIM
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Services marketing quarterly
3
Asian economic policy review : AEPR
2
Business horizons
2
Journal for global business advancement : JGBA
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of brand management : an international journal
2
The marketing review
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Bulletin of economic research
1
Business and Economic Research : BER
1
Cogent business & management
1
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ECONIS (ZBW)
3
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Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
2
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
3
Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
Saved in:
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