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~isPartOf:"Journal of marketing communications"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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USA
Consumer behaviour
300
Konsumentenverhalten
300
Advertising effects
134
Werbewirkung
134
Advertising
97
Werbung
95
Brand image
75
Brand management
75
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74
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Aufsatz in Zeitschrift
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Edwards, Steven M.
1
Engelland, Brian T.
1
Fullerton, Jami A.
1
Kendrick, Alice
1
Kim, Hye-yŏng
1
Kim, Youn-kyung
1
Lee, Eunsun
1
Men, Linjuan Rita
1
Micu, Anca Cristina
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Nai, Alessandro
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Pentina, Iryna
1
Seeberg, Henrik Bech
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Steffes-Hansen, Sara
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Thornton, Corliss G.
1
Tsai, Wan-Hsiu Sunny
1
Tsao, James C.
1
Watson, Stevie
1
Youn, Seounmi
1
Yun, TaiWoong
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Journal of marketing communications
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of retailing and consumer services
71
Journal of business research : JBR
65
Psychology & marketing
62
International journal of hospitality management
52
Journal of fashion marketing and management
52
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
34
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
29
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
25
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
The review of economics and statistics
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Services marketing quarterly
18
Young consumers : insight and ideas for responsible marketers
18
Journal of hospitality marketing & management
17
The journal of product & brand management
17
The journal of services marketing
17
Agricultural and resource economics review : ARER
16
Journal of marketing theory and practice : JMTP
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
The quarterly journal of economics
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ECONIS (ZBW)
8
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1
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
2
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
3
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
4
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
5
Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
6
Skin color shades in advertising to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
Saved in:
7
Predictors for internet usage of teenagers in the United States: a multivariate analysis
Tsao, James C.
;
Steffes-Hansen, Sara
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 171-192
Persistent link: https://www.econbiz.de/10003767526
Saved in:
8
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
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