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Marketing management
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integrated marketing communication
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marketing communication
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Journal of marketing communications
Journal of business research : JBR
10
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing i menedžment innovacij : m&mi
5
The marketing review
5
Acta Universitatis Bohemiae Meridionales
4
European research studies
4
Integrated marketing communication : creating spaces for engagement
4
International journal of internet marketing and advertising : IJIMA
4
Revista de Marketing Online (Journal of Online Marketing)
4
Central European Business Review
3
Holistic Marketing Management
3
Holistic Marketing Management Journal
3
Journal of Business Research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Working Papers / Hanken Svenska Handelshögskolan
3
Anadolu University Journal of Social Sciences
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Annals of Spiru Haret University, Economic Series
2
Annals of University of Craiova - Economic Sciences Series
2
Central European business review : CEBR
2
Cogent Business & Management
2
Cogent business & management
2
Corporate communications : an international journal
2
Economics and business review
2
European Research Studies Journal
2
European journal of marketing : EJM
2
Indian journal of economics & business : IJEB
2
Interdisciplinary Management Research
2
International Journal of Academic Research in Business and Social Sciences
2
International Journal of Technology for Business (IJTB)
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of business performance management
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International journal of islamic marketing and branding
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ECONIS (ZBW)
18
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1
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
2
Competitive advantage for life : an industry view of
marketing
communication
education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
3
A step change in
marketing
communication
education : the next urgent steps for research
Kerr, Gayle
;
Lings, Ian
;
Kitchen, Philip J.
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 152-165
Persistent link: https://www.econbiz.de/10014529325
Saved in:
4
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
5
Examining the role of social CRM capability in online
marketing
communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
6
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
7
Replication and George the Galapagos tortoise
Schultz, Don E.
;
Kerr, Gayle
;
Kitchen, Philip J.
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
Saved in:
8
Marketing
communication
in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
9
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
10
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
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