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integrated marketing communication
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Journal of marketing communications
Integrated marketing communication : creating spaces for engagement
4
Revista de Marketing Online (Journal of Online Marketing)
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Acta Universitatis Danubius / Oeconomica
1
Annales Universitatis Apulensis Series Oeconomica
1
Annals - Economy Series
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Argumenta oeconomica
1
Business history
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Cogent Business & Management
1
Cogent business & management
1
DSI Essays Series
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Economic Review: Journal of Economics and Business
1
Economic analysis : EA
1
Economic review : journal of economics & business
1
Economics of Agriculture
1
European management journal
1
Health marketing quarterly
1
International Journal of Academic Research in Business and Social Sciences
1
International journal of advertising : the review of marketing communications
1
International journal of applied business and economic research
1
International journal of business and globalisation : IJBG
1
International journal of islamic marketing and branding
1
International journal of technoentrepreneurship : IJTE
1
Journal of Communication Management
1
Journal of Environmental Management and Tourism
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
1
Management : journal of contemporary management issues
1
Managerial Economics
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Open Economics
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1
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
2
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
3
Integrated
marketing
communication
in hospitality SMEs : analyzing the antecedent role of innovation orientation and the effect on market performance
Pisicchio, Antonio C.
;
Toaldo, Ana Maria Machado
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 742-761
Persistent link: https://www.econbiz.de/10012653587
Saved in:
4
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
5
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
6
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
7
Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle
;
Patti, Charles H.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
Saved in:
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