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~isPartOf:"Journal of marketing education : JME"
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Search: subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftsstudium
149
Graduate business education
149
Curriculum
85
Lehrplan
85
Students
74
Studierende
74
Marketing
52
E-Learning
32
E-learning
32
Graduate economics education
27
Wirtschaftsstudium
27
marketing education issues
26
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24
Lernen
24
learning approaches and issues
24
undergraduate education
21
Business and economics education
20
Wirtschaftspädagogik
20
marketing education
19
experiential learning techniques
17
level/type of education
16
course content
15
innovative teaching methods
15
Marketing theory
14
Marketingtheorie
14
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13
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13
Internet marketing
12
Online-Marketing
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skills/traits development in marketing education
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Wirtschaftshochschule
11
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10
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methodology
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Article
146
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149
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149
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3
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149
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Crittenden, Victoria Lynn
5
Peltier, James
4
Koernig, Stephen K.
3
Ackerman, David S.
2
Artis, Andrew B.
2
Beitelspacher, Lauren Skinner
2
Bicen, Pelin
2
Borin, Norm
2
Brocato, E. Deanne
2
Clarke, Irvine
2
Corrigan, Hope Bober
2
Cowley, Scott
2
Cummins, Shannon
2
Fleming, David
2
Harich, Katrin R.
2
Laverie, Debra A.
2
Mills, Adam J.
2
Munoz, Caroline
2
Payan, Janice
2
Pearce, Glenn
2
Peterson, Mark
2
Reardon, James
2
Robson, Karen
2
Roggeveen, Anne L.
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Schlegelmilch, Bodo B.
2
Scovotti, Carol
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Spiller, Lisa D.
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Young, Mark R.
2
Abernethy, Avery M.
1
Abney, Alexandra K.
1
Aggarwal, Praveeen
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Aitken, Troy
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Alexander, Joe
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Allen, Concha
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Andzulis, James
1
Arrese, Angel
1
Babin, Laurie A.
1
Bacon, Donald R.
1
Barber, Kenyatta N.
1
Barrett, Jennifer T.
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Journal of marketing education : JME
SpringerLink / Bücher
488
Journal of education for business
317
NBER working paper series
293
Working paper / National Bureau of Economic Research, Inc.
288
Europäische Hochschulschriften / 5
260
European journal of operational research : EJOR
252
NBER Working Paper
223
Lehrbuch
201
The journal of corporate finance : contracting, governance and organization
200
Finance and development : a quarterly magazine of the IMF
199
Journal of banking & finance
175
Journal of management education : a publication of the Organizational Behavior Teaching Society
170
Springer eBook Collection
156
Management science : journal of the Institute for Operations Research and the Management Sciences
151
Journal of teaching in international business
144
Policy research working paper : WPS
142
The international journal of management education
138
Issues in accounting education
129
International journal of production research
128
Journal of the Academy of Business Education : JABE
128
International journal of production economics
127
Journal of financial economics
127
Discussion paper / Centre for Economic Policy Research
119
Springer eBook Collection / Business and Economics
118
Working paper
117
Finance research letters
114
Small business economics : an entrepreneurship journal
113
Journal of business economics : JBE
106
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
103
Journal of business ethics : JOBE
102
Springer-Lehrbuch
102
Journal of accounting education
97
Journal of management education : the official publication of the Organizational Behavior Teaching Society
97
CESifo working papers
94
Gabler Edition Wissenschaft
94
International review of financial analysis
93
The journal of finance : the journal of the American Finance Association
92
Academy of Management learning & education : AMLE
90
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
89
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ECONIS (ZBW)
149
Showing
1
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149
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1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
4
The scholarship of teaching and learning in marketing education : editor's corner
Crittenden, Victoria Lynn
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 103-108
Persistent link: https://www.econbiz.de/10014326029
Saved in:
5
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
6
Social media marketing : a commentary on teaching and learning in a dynamic field
Parker, Janna M.
;
James, Kevin W.
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 72-75
Persistent link: https://www.econbiz.de/10014580282
Saved in:
7
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
8
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
Saved in:
9
Light bulb moments : where do student entrepreneurs get their ideas
Neill, Stern
;
Bieraugel, Mark
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10014580254
Saved in:
10
Heuristics and the choice of method in entrepreneurial marketing education
Lopez-Castro, Itzel
;
Larios Hernández, Guillermo Jesús
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
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