//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing education : JME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
67
Betriebswirtschaftsstudium
52
Graduate business education
52
Curriculum
38
Lehrplan
38
Students
20
Studierende
20
marketing education
15
E-Learning
13
E-learning
13
marketing education issues
11
USA
10
United States
10
learning approaches and issues
10
Business and economics education
8
Wirtschaftspädagogik
8
level/type of education
8
Graduate economics education
7
Nachhaltige Entwicklung
7
Occupational qualification
7
Qualifikation
7
Sustainable development
7
Wirtschaftsstudium
7
skills/traits development in marketing education
7
Learning
6
Lernen
6
Marketing management
6
Marketingmanagement
6
undergraduate education
6
Internet marketing
5
Nachhaltigkeit
5
Online-Marketing
5
Sustainability
5
course content
5
critical thinking
5
Bibliometrics
4
Bibliometrie
4
Bildungsniveau
4
Corporate Social Responsibility
4
Corporate social responsibility
4
more ...
less ...
Online availability
All
Undetermined
29
Free
3
Type of publication
All
Article
65
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
67
Author
All
Crittenden, Victoria Lynn
3
Spiller, Lisa D.
3
Davis, Cassandra
2
Ferrell, Odies C.
2
Peltier, James
2
Perren, Rebeca
2
Schlee, Regina Pefanis
2
Scovotti, Carol
2
Abernethy, Avery M.
1
Ackerman, David S.
1
Aitken, Troy
1
Alexander, Joe
1
Allen, Concha
1
Bacon, Donald R.
1
Barrett, Jennifer T.
1
Bascoul, Ganaël
1
Beitelspacher, Lauren Skinner
1
Beninger, Stefanie
1
Bentley, John P.
1
Blijlevens, Janneke
1
Borbolla-Albores, Alberto
1
Borin, Norm
1
Bove, Liliana L.
1
Bridges, Claudia M.
1
Brocato, E. Deanne
1
Brodowsky, Glen H.
1
Campbell, David
1
Cannon, Joseph P.
1
Castro, Iana A.
1
Celly, Kirti Sawhney
1
Chamberlain, Laura
1
Chang, Dae Ryun
1
Cho, Yoon-Na
1
Colliander, Jonas
1
Corrigan, Hope Bober
1
Cowley, Scott
1
Craciun, Georgiana
1
Critten, Peter
1
Crittenden, Victoria L.
1
Cummins, Darryl
1
more ...
less ...
Published in...
All
Journal of marketing education : JME
SpringerLink / Bücher
180
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of macromarketing
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing intelligence & planning
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
23
The marketing review
23
essentials
22
more ...
less ...
Source
All
ECONIS (ZBW)
67
Showing
1
-
10
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Jones, Rosalind
;
Morrish, Sussie C.
;
Heyworth-Thomas, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014580247
Saved in:
2
Exploring students' motivation to participate in entrepreneurial marketing education
McCartan, Aodheen
;
Cummins, Darryl
;
Morgan, Margaret
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014580257
Saved in:
3
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
4
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
5
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
6
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
7
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
8
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
9
From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA
Marin, Alejandra
;
Parvatiyar, Atul
;
Mitchell, Ronald K.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10014580249
Saved in:
10
Heuristics and the choice of method in entrepreneurial marketing education
Larios Hernández, Guillermo Jesús
;
Borbolla-Albores, …
- In:
Journal of marketing education : JME
45
(
2023
)
3
,
pp. 296-308
Persistent link: https://www.econbiz.de/10014580262
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->