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~isPartOf:"Journal of marketing education : JME"
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Betriebswirtschaftsstudium
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Graduate business education
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128
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Curriculum
92
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92
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67
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48
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Lincoln, Douglas J.
25
Bacon, Donald R.
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Crittenden, Victoria Lynn
17
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Ackerman, David S.
12
Schibrowsky, John A.
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Kelley, Craig A.
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Koernig, Stephen K.
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Chapman, Kenneth J.
7
Mills, Adam J.
7
Young, Mark R.
7
Borin, Norm
6
Cummins, Shannon
6
Deeter-Schmelz, Dawn R.
6
Flaherty, Theresa B.
6
Freeman, Lynne
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Harich, Katrin R.
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Heinze, Timothy
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Karns, Gary L.
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Laverie, Debra A.
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Stewart, Kim A.
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Titus, Philip A.
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Bridges, Eileen
5
Clarke, Irvine
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Crittenden, William F.
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Donoho, Casey
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Granitz, Neil
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Gremler, Dwayne D.
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Hair, Joseph F.
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Metcalf, Lynn E.
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Paul, Pallab
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Pitt, Leyland F.
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Rundle-Thiele, Sharyn R.
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Spiller, Lisa D.
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Wright, Lauren K.
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Aggarwal, Praveen
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Journal of marketing education : JME
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
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Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,170
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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OLC EcoSci
607
ECONIS (ZBW)
356
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1
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
2
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
3
Generative AI and marketing education : what the future holds
Guha, Abhijit
;
Grewal, Dhruv
;
Atlas, Stephen
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10014580270
Saved in:
4
Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.
;
Nachtigal, Jon
;
Lupinek, Joshua M.
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
Saved in:
5
Simulations or client projects? : aligning social media skills development to industry expectations
Beachum, Nicole Dilg
;
Krallman, Alexandra
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10014580280
Saved in:
6
Social media marketing : a commentary on teaching and learning in a dynamic field
Parker, Janna M.
;
James, Kevin W.
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 72-75
Persistent link: https://www.econbiz.de/10014580282
Saved in:
7
What is the future of marketing education?
Crittenden, Victoria Lynn
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10014580266
Saved in:
8
Back to the basics : handwritten journaling, student engagement, and bloom’s learning outcomes
Berezan, Orie
;
Krishen, Anjala S.
;
Garcera, Sara
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014246065
Saved in:
9
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
10
Cultivating effective marketing student teams : making instructors' tacit theories visible
Lindsay, Sophie
;
Wagstaff, Peter
;
Jevons, Colin
;
Cruz, …
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10014326034
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