//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing for higher education"
~person:"Clayton, Michael J."
~person:"Perin, Marcelo Gattermann"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Universität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Higher education institution
4
Hochschule
4
Beziehungsmarketing
2
Brand management
2
Brasilien
2
Brazil
2
Markenführung
2
Relationship marketing
2
Students
2
Studierende
2
USA
2
United States
2
Fernsehwerbung
1
Football
1
Fußball
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Television advertising
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Clayton, Michael J.
Perin, Marcelo Gattermann
Peruta, Adam
3
Pizarro Milian, Roger
3
Sampaio, Cláudio Hoffmann
3
Shields, Alison B.
3
Alcaide-Pulido, Purificación
2
Bonilla Quijada, María del Rocío
2
Butt, Muhammad Mohsin
2
Bélanger, Charles H.
2
Cavanagh, Kevin V.
2
Chapleo, Chris
2
Corrons, August
2
El Alfy, Shahira
2
Elsharnouby, Tamer H.
2
Gibbs, Paul
2
Hettche, Matt
2
Koenig, Harold F.
2
Maringe, Felix
2
McAlexander, James H.
2
Nadeau, John
2
Omar, Maktoba
2
Parahoo, Sanjai K.
2
Simões, Cláudia
2
Wardley, Leslie J.
2
Wilkins, Stephen
2
Abdelmaaboud, Abdelhamid K.
1
Abukari, Abdulai
1
Ahmad, Muhammad Shakil
1
Ahmed, Masood
1
Akareem, Husain Salilul
1
Akhtar, Naveed
1
Aktan, Murat
1
Al Mahmud, Abdullah
1
Al Marri, Meera
1
Al-Fattal, Anas
1
Alessandri, Susan Westcott
1
Ali, Mazhar
1
Ali-Choudhury, Rehnuma
1
Allan, Michael Mba
1
more ...
less ...
Published in...
All
Journal of marketing for higher education
Journal of revenue and pricing management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The communication of global citizenship through public service announcements : a US study
Clayton, Michael J.
;
Cavanagh, Kevin V.
;
Hettche, Matt
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009783343
Saved in:
2
Students' trust, value and loyalty: evidence from higher education in Brazil
Sampaio, Cláudio Hoffmann
;
Perin, Marcelo Gattermann
; …
- In:
Journal of marketing for higher education
22
(
2012
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10009655113
Saved in:
3
Modeling antecedents of student loyalty in higher education
Perin, Marcelo Gattermann
;
Sampaio, Cláudio Hoffmann
; …
- In:
Journal of marketing for higher education
22
(
2012
)
1
,
pp. 101-116
Persistent link: https://www.econbiz.de/10009657715
Saved in:
4
Institutional branding : a content analysis of public service announcements from American universities
Clayton, Michael J.
;
Cavanagh, Kevin V.
;
Hettche, Matt
- In:
Journal of marketing for higher education
22
(
2012
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10009712073
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->