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~isPartOf:"Journal of marketing for higher education"
~subject:"Bildungsverhalten"
~subject:"E-learning"
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Bildungsverhalten
E-learning
Higher education institution
163
Hochschule
163
Students
92
Studierende
92
Studium
46
University education
46
Brand management
42
Markenführung
42
higher education
36
Beziehungsmarketing
28
Relationship marketing
28
Nonprofit marketing
27
Nonprofit-Marketing
27
USA
26
United States
26
Dienstleistungsqualität
25
Service quality
25
Brand image
24
Markenimage
24
Customer satisfaction
23
Kundenzufriedenheit
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
20
Online-Marketing
20
Social Web
18
Social web
18
Marketing management
14
Marketingmanagement
14
E-Learning
11
Higher education
10
Reputation
8
student satisfaction
8
Brand
7
Educational behaviour
7
Markenartikel
7
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17
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Aktan, Murat
1
Allen, Evelyn C.
1
Ayodele, Ivett
1
Ayoubi, Rami M.
1
Baber, Hasnan
1
Bonilla Quijada, María del Rocío
1
Broekemier, Gregory M.
1
Chatroudi, Ehsan Aminaei
1
Chowdhury, Sabirah
1
Collisson, Brian
1
Condie, Jenna Marie
1
Cooper, Anna Mary
1
Corrons, August
1
Crawford, Elizabeth Crisp
1
Djihane Ammari
1
Elaref, Nadia
1
Elsharnouby, Tamer H.
1
Ferguson, Sarah
1
Fudge, Julie
1
Haghshenas, Hanif
1
Harvey, Heather Lea
1
Headar, Marwa Medhat
1
Hodge, Kay A.
1
Hosein, Anesa
1
Jackson, Jeremy J.
1
Jeckells, Harriet
1
Johnson, Ane Turner
1
Massoud, Hiba K.
1
Muhammad Tahir Jan
1
Nawaz, Shahid
1
Njeje, Fredy Anthony
1
Olmo, José Luis del
1
Parahoo, Sanjai K.
1
Perea, Eva
1
Peruta, Adam
1
Powe, Shelley
1
Prach, Jessica
1
Pritchard, Andrew
1
Rajabalee, Yousra
1
Rao, Namrata
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Journal of marketing for higher education
Economics of education review
105
Discussion paper series / IZA
102
Journal of education for business
82
NBER working paper series
73
NBER Working Paper
59
The international journal of management education
52
Journal of marketing education : JME
49
Working paper / National Bureau of Economic Research, Inc.
48
IZA Discussion Paper
46
CESifo working papers
35
Advances in educational technologies and instructional design (AETID) book series
32
Education economics
28
Journal of management education : a publication of the Organizational Behavior Teaching Society
27
Neue Trends im E-Learning : Aspekte der Betriebswirtschaftslehre und Informatik ; mit 35 Tabellen
26
Journal of accounting education
24
Journal of teaching in international business
24
The journal of economic education
23
International journal of business information systems : IJBIS
21
Labour economics : official journal of the European Association of Labour Economists
20
International journal of learning and change : IJLC
19
Journal of management education : the official publication of the Organizational Behavior Teaching Society
19
Working paper
18
Advances in developing human resources : ADHR
17
Journal of information & knowledge management : JIKM
17
Journal of public economics
17
Applied economics
16
Business education & accreditation : BEA
16
E-Learning 2010 : Aspekte der Betriebswirtschaftslehre und Informatik ; [Vorträge ; Teilkonferenz "E(lectronic)-Learning - Technologiebasiertes Lehren und Lernen" ; im Rahmen der 4. Multikonferenz Wirtschaftsinformatik vom 26. - 28. Februar 2008 (MKWI '08) an der Technischen Universität München in Garching]
16
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
16
International journal of networking and virtual organisations : IJNVO
16
Journal of the Academy of Business Education : JABE
16
Discussion paper
15
E-Learning-Management
15
Virtual environments for corporate education : employee learning and solutions
15
Knowledge management and e-learning
14
Applied economics letters
13
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of services and standards
13
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ECONIS (ZBW)
17
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1
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
2
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future students' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
3
College choice & the consumer : the impact of gender on higher education enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
4
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
5
An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
Jeckells, Harriet
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 278-304
Persistent link: https://www.econbiz.de/10013483262
Saved in:
6
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
7
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
8
Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.
;
Collisson, Brian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
Saved in:
9
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
Saved in:
10
Do flexible admission systems affect student enrollment? : evidence from UK universities
Massoud, Hiba K.
;
Ayoubi, Rami M.
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012179300
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