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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Personality psychology"
~subject:"Satisfaction"
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Deutschland
Markenimage
Personality psychology
Satisfaction
Brand loyalty
13
Markentreue
13
Brand management
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
10
Brand image
9
brand loyalty
9
Beziehungsmarketing
8
Relationship marketing
8
Brand
7
Markenartikel
7
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5
Social web
5
Internet marketing
4
Online-Marketing
4
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3
Werbewirkung
3
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2
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2
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2
Persönlichkeitspsychologie
2
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2
brand attachment
2
brand love
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1
Consumer engagement
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Geschlecht
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Kundenzufriedenheit
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Augusto, Mário Gomes
1
Azar, Salim L.
1
Castro, Ana
1
Chou, En-Yi
1
Eisele, Anita
1
Ekinci, Yuksel
1
Fernandes, Teresa
1
Helme-Guizon, Agnès
1
Hill, Sally Rao
1
Huber, Frank
1
Kim, Sojung
1
Koçak, Akın
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Meyer, Frederik
1
Neves, Cristiana
1
Torres, Pedro M.
1
Um, Nam-Hyun
1
Vacas-de-Carvalho, Leonor
1
Wilkie, Dean C. H.
1
Özer, Alper
1
Özer, Mehmet
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
The journal of product & brand management
20
Journal of retailing and consumer services
19
The journal of brand management : an international journal
19
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of strategic marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Research
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
European journal of marketing
2
Future Business Journal
2
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ECONIS (ZBW)
9
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1
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
2
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
3
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
4
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
5
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
6
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
7
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
8
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
9
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
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