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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Konsumentenverhalten
Social web
Brand management
58
Markenführung
58
Brand image
39
Markenimage
39
Consumer behaviour
38
Brand
29
Markenartikel
29
Social Web
16
Beziehungsmarketing
10
Internet marketing
10
Marketing management
10
Marketingmanagement
10
Online-Marketing
10
Relationship marketing
10
social media
8
Advertising effects
6
Brand loyalty
6
Markentreue
6
Werbewirkung
6
brand equity
6
brand loyalty
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Celebrity endorsement
4
Celebrity-Werbung
4
branding
4
Brand architecture
3
City marketing
3
Confidence
3
Corporate culture
3
Corporate reputation
3
Emotion
3
Firmenimage
3
Markenarchitektur
3
Narrative Methode
3
Narrative method
3
Personality psychology
3
Persönlichkeitspsychologie
3
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40
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Article
39
Book / Working Paper
1
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Aufsatz in Zeitschrift
Working Paper
Article in journal
40
Aufsatzsammlung
1
Language
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English
40
Author
All
Akdevelioglu, Duygu
1
Anaya-Sánchez, Rafael
1
Azar, Salim L.
1
Azevedo, António
1
Badot, Olivier
1
Baghi, Ilaria
1
Bang, Nguyen
1
Barnier, Virginie de
1
Barès, Franck
1
Baumgarth, Carsten
1
Belk, Russell W.
1
Beresford, Paul
1
Bergianti, Francesca
1
Bogomolova, Svetlana
1
Boltz, Dirk-Mario
1
Bontour, Anne
1
Brace-Govan, Jan
1
Bunjun, Benita
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Castro, Ana
1
Chaney, Damien
1
Chen, Pei-Chi
1
Chou, En-Yi
1
Costa, Cláudia
1
Cova, Bernard
1
Cuny, Caroline
1
D'Alessandro, Steven
1
Dampérat, Maud
1
Dawes, John
1
Demsar, Vlad
1
Egermann, Hauke
1
Esteban-Millat, Irene
1
Felix, Reto
1
Fernandes, Teresa
1
Firat, A. Fuat
1
Fornerino, Marianela
1
Gabrielli, Veronica
1
Ganassali, Stéphane
1
Gill, Tripat
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
446
The journal of product & brand management
297
The journal of brand management : an international journal
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of strategic marketing
60
Journal of marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Marketing letters : a journal of research in marketing
52
Journal of promotion management : JPM
50
International marketing review
49
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
European journal of marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
40
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1
Towards a common terminology for music
branding
campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
2
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
3
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
4
The effects of brand revitalisation and retro
branding
on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
5
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
6
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
7
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
8
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
9
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
10
Wearable technologies, brand community and the growth of a transhumanist vision
Akdevelioglu, Duygu
;
Hansen, Sean
;
Venkatesh, Alladi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 569-604
Persistent link: https://www.econbiz.de/10013206675
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