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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject:"Narratives Interview"
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Narrative Methode
8
Narrative method
8
Consumer behaviour
5
Konsumentenverhalten
5
storytelling
5
Brand image
2
Brand management
2
City marketing
2
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Markenimage
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Stadtmarketing
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Event marketing
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Aronsson, Lars
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Barboza, Renata Andreoni
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Bennett, Roger
1
Björner, Emma
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Casey, Katherine
1
Ganassali, Stéphane
1
Izberk-Bilgin, Elif
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Laer, Tom van
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Larsson Mossberg, Lena
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Lichrou, Maria
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Lindberg, Frank
1
Matysiewicz, Justyna
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O'Malley, Lisa
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Savani, Sharmila
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Veludo-de-Oliveira, Tania Modesto
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of organizational change management
30
Journal of business research : JBR
27
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
15
SpringerLink / Bücher
15
Springer eBook Collection
13
Psychology & marketing
12
Human relations : towards the integration of the social sciences
11
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
Academy of Management journal : AMJ
10
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Untold stories in organizations
10
Business horizons
9
Journal of customer behaviour
9
Management communication quarterly : an international journal
9
The journal of brand management : an international journal
9
The journal of management development
9
Business history
8
Discussion papers / CEPR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Leadership
8
The Academy of Management review : AMR
8
Entrepreneurship and regional development : an international journal
7
Journal of business venturing
7
Organizational research methods : ORM
7
Qualitative market research : an international journal
7
Accounting, auditing & accountability journal
6
CESifo working papers
6
Counter-narratives and organization
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of hospitality management
6
International journal of project management : the journal of The International Project Management Association
6
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Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
2
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
3
Vive la révolution animal! : using storytelling to explore prefigurative practices in consumer activism
Barboza, Renata Andreoni
;
Veludo-de-Oliveira, Tania Modesto
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 879-900
Persistent link: https://www.econbiz.de/10014338398
Saved in:
4
Initiation, marketing and branding of smart city projects : a study of decision processes
Vijaygopal, Rohini
;
Bennett, Roger
;
Savani, Sharmila
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1833-1861
Persistent link: https://www.econbiz.de/10014450146
Saved in:
5
Storytelling beyond the ivory tower
Zayer, Linda Tuncay
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 382-386
Persistent link: https://www.econbiz.de/10012515270
Saved in:
6
Echoing the golden legends : storytelling archetypes and their impact on brand perceived value
Ganassali, Stéphane
;
Matysiewicz, Justyna
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 437-463
Persistent link: https://www.econbiz.de/10012515279
Saved in:
7
Prefiguring sustainable living : an ecovillage story
Casey, Katherine
;
Lichrou, Maria
;
O'Malley, Lisa
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1658-1679
Persistent link: https://www.econbiz.de/10012424265
Saved in:
8
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
Saved in:
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