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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
595
Marketing management
219
Marketingmanagement
219
Beziehungsmarketing
206
Relationship marketing
206
Brand management
182
Markenführung
182
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Piacentini, Maria
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6
Kumar, V.
6
Belk, Russell W.
5
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5
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5
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5
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5
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5
Veer, Ekant
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Carlson, Jamie
4
Dahl, Darren W.
4
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4
Hamilton, Ryan
4
Harris, Lloyd C.
4
Hennig-Thurau, Thorsten
4
Houston, Mark B.
4
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4
Melnyk, Valentyna
4
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4
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4
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4
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3
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3
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3
Dennis, Charles
3
Devlin, James F.
3
Du, Rex Yuxing
3
Fang, Eric
3
Ferraro, Rosellina
3
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3
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Journal of marketing management : MM
Journal of marketing
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,935
International journal of consumer studies
760
International journal of hospitality management
759
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Applied economics
461
Energy economics
436
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Applied economics letters
372
Technological forecasting & social change : an international journal
368
Tourism management : research, policies, practice
365
Economic modelling
359
The journal of brand management : an international journal
356
Management science : journal of the Institute for Operations Research and the Management Sciences
349
European journal of marketing : EJM
348
Economics letters
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Cogent business & management
324
Journal of travel and tourism marketing
321
Journal of international consumer marketing
320
Food policy : economics planning and politics of food and agriculture
311
Journal of retailing
303
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
Journal of marketing communications
298
The American economic review
295
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
284
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Finance research letters
271
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ECONIS (ZBW)
596
Showing
1
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10
of
596
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date (oldest first)
1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
4
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
5
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
6
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
7
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
8
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
9
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
10
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
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