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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Marketing management
Konsumentenverhalten
650
Market research
214
Marktforschung
214
Marketingmanagement
163
Brand management
156
Markenführung
156
Beziehungsmarketing
130
Relationship marketing
130
USA
118
United States
118
Theorie
111
Theory
111
Brand image
105
Markenimage
105
Social Web
102
Social web
102
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95
Großbritannien
93
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93
Advertising effects
90
Internet marketing
90
Online-Marketing
90
Werbewirkung
90
Experiment
84
Marketing theory
84
Marketingtheorie
84
Emotion
72
Customer satisfaction
66
Kundenzufriedenheit
66
Advertising
64
Werbung
64
Viral marketing
58
Virales Marketing
58
Cognition
52
Kognition
52
Personality psychology
51
Persönlichkeitspsychologie
51
Brand
49
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193
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767
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13
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780
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14
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9
Konferenzbeitrag
9
Case study
8
Fallstudie
8
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2
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1
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Dhar, Ravi
11
Heerde, Harald J. van
8
Kumar, V.
8
Dahl, Darren W.
7
Piacentini, Maria
7
Tadajewski, Mark
7
Gijsbrechts, Els
6
Hogg, Margaret K.
6
Belk, Russell W.
5
Krishna, Aradhna
5
LeBoeuf, Robyn A.
5
Michaelidou, Nina
5
Pieters, Rik
5
Veer, Ekant
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Carlson, Jamie
4
Cheema, Amar
4
Chen, Yuxin
4
Dibb, Sally
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Harris, Lloyd C.
4
Hewer, Paul
4
Hung, Iris W.
4
Hunt, Shelby D.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Levav, Jonathan
4
McKechnie, Sally
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Sevilla, Julio
4
Simonson, Itamar
4
Steenkamp, Jan-Benedict E. M.
4
Sudhir, K.
4
Szmigin, Isabelle
4
Taheri, Babak
4
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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Journal of marketing management : MM
Journal of marketing research : JMR
Journal of business research : JBR
2,247
Journal of retailing and consumer services
1,969
International journal of hospitality management
781
International journal of consumer studies
763
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Applied economics
464
European journal of marketing : EJM
454
Energy economics
436
Asia Pacific journal of marketing and logistics
417
The journal of product & brand management
408
Management science : journal of the Institute for Operations Research and the Management Sciences
400
The journal of brand management : an international journal
394
Technological forecasting & social change : an international journal
378
Tourism management : research, policies, practice
378
Applied economics letters
373
Journal of marketing communications
368
Journal of strategic marketing
368
Industrial marketing management : the international journal for industrial and high-tech firms
361
Journal of marketing
361
Economic modelling
359
Journal of the Academy of Marketing Science
358
Economics letters
348
Cogent business & management
347
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
330
Journal of international consumer marketing
324
Marketing letters : a journal of research in marketing
318
Journal of retailing
314
Food policy : economics planning and politics of food and agriculture
311
Marketing intelligence & planning
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
International journal of retail & distribution management
302
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
301
The American economic review
299
Journal of business ethics : JOBE
297
The international review of retail, distribution and consumer research
296
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ECONIS (ZBW)
780
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1
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780
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1
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
2
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
3
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
4
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
5
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
6
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
7
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
8
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
9
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
10
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
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