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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~subject:"Advertising effects"
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Search: subject_exact:"Testimonial advertising"
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Advertising effects
Celebrity endorsement
18
Celebrity-Werbung
18
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
8
celebrity
8
Brand image
7
Markenimage
7
Brand management
6
Markenführung
6
Athletes
4
Personality psychology
4
Persönlichkeitspsychologie
4
Sportler
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Sportmarketing
3
Sports marketing
3
Artists
2
Economic convergence
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Künstler
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Social Web
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Social web
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Wirtschaftliche Konvergenz
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athlete endorsement
2
endorsement
2
identity
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social media
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1964-2013
1
Advertising
1
Brand
1
Business start-up
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Celebrity
1
Charitable organization
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Charity
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Cognition
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Comic Relief
1
Communication
1
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1
David Bowie
1
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English
8
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Banister, Emma N.
1
Cocker, Hayley L.
1
Connaughton, Daniel P.
1
Davies, Fiona
1
Gergaud, Olivier
1
Hackley, Christopher E.
1
Kaplanidou, Kyriaki
1
Koo, Jakeun
1
Lee, Younghan
1
Livat, Florine
1
Lunardo, Renaud
1
Mills, Scott
1
Patterson, Anthony
1
Preece, Chloe
1
Quinn, Lee
1
Sato, Shintaro
1
Slater, Stephanie
1
Tiwsakul, Amy Rungpaka
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Journal of marketing management : MM
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
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ECONIS (ZBW)
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1
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
2
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
3
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
4
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
5
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
6
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
7
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
8
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
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