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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Management decision : MD"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
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Markenartikel
Customer value
27
Kundenwert
27
Beziehungsmarketing
13
Relationship marketing
13
Betriebliche Wertschöpfung
7
Marketing management
7
Marketingmanagement
7
Value creation
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Customer satisfaction
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Kundenzufriedenheit
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Consumer behaviour
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Customer integration
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Dienstleistungsqualität
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Konsumentenverhalten
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Lieferantenmanagement
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Service-Dominant Logic
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Supplier relationship management
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Business-to-business marketing
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Customer service
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Ethiopia
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Accounting
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Brand
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Brand image
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Brand management
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Life cycle
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Markenführung
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Aufsatz in Zeitschrift
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Beverland, Michael B.
1
Biraghi, Silvia
1
Dickinson-Delaporte, Sonia
1
Gambetti, Rossella Chiara
1
Napoli, Julie
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Journal of marketing management : MM
Management decision : MD
Journal of business research : JBR
3
The journal of product & brand management
3
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
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Industrial marketing management : the international journal for industrial and high-tech firms
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International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of economic research
1
International journal of hospitality management
1
International journal of intelligent enterprise
1
Journal of business ethics : JOBE
1
Journal of hospitality marketing & management
1
Journal of international economic review
1
Journal of marketing analytics : JMA
1
Journal of marketing for higher education
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Journal of retailing and consumer services
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The Romanian economic journal : REJ
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ECONIS (ZBW)
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Is brand value co-creation actionable? : a facilitation perspective
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1476-1488
Persistent link: https://www.econbiz.de/10011731347
Saved in:
2
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
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