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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Online-Marketing"
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Search: subject_exact:"Markenpolitik"
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Brand image
Online-Marketing
Brand management
528
Markenführung
528
Consumer behaviour
335
Konsumentenverhalten
335
Markenimage
316
Brand
230
Markenartikel
227
Beziehungsmarketing
112
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112
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83
Social web
83
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59
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45
Marketingmanagement
45
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38
Werbewirkung
38
Brand loyalty
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32
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Persönlichkeitspsychologie
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Guzman, Francisco
9
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2
Morgan-Thomas, Anna
2
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Journal of marketing management : MM
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
The journal of product & brand management
Journal of business research : JBR
389
The journal of brand management : an international journal
289
Journal of retailing and consumer services
182
European journal of marketing : EJM
83
Journal of marketing communications
76
Psychology & marketing
76
Asia Pacific journal of marketing and logistics
72
Marketing intelligence & planning
70
SpringerLink / Bücher
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of hospitality management
61
International journal of internet marketing and advertising : IJIMA
59
Journal of strategic marketing
59
Journal of promotion management : innovations in planning and applied research
57
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of international consumer marketing
53
Cogent business & management
48
International journal of advertising : the review of marketing communications
47
Journal of marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Journal of promotion management : JPM
45
Tourism management : research, policies, practice
45
International journal of consumer studies
44
Journal of the Academy of Marketing Science
44
The IUP journal of brand management : IJBRM
44
The journal of consumer marketing
43
International marketing review
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
European journal of marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of travel and tourism marketing
36
Innovatives Markenmanagement
33
Journal of Islamic marketing
33
Journal of fashion marketing and management
33
Qualitative market research : an international journal
31
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ECONIS (ZBW)
337
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1
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10
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337
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
4
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
7
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
8
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
9
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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