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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Brand image"
~subject:"Marketing management"
~subject:"Online-Marketing"
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Search: subject_exact:"Markenpolitik"
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Brand image
Marketing management
Online-Marketing
Brand management
142
Markenführung
142
Consumer behaviour
50
Konsumentenverhalten
50
Brand
36
Markenimage
36
Markenartikel
35
Social Web
27
Social web
27
Beziehungsmarketing
13
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13
Marketingmanagement
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10
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brand orientation
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Adlmaier-Herbst, Dieter Georg
1
Al-Marri, Mohammed
1
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1
Aulōnitēs, Geōrgios I.
1
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1
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1
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1
Dall'Olmo Riley, Francesca
1
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1
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1
De Chernatony, Leslie
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1
Gyrd-Jones, Richard I.
1
Hackley, Christopher E.
1
Haider, Kamran
1
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Journal of marketing management : MM
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
403
The journal of brand management : an international journal
319
The journal of product & brand management
304
Journal of retailing and consumer services
197
European journal of marketing : EJM
90
Journal of marketing communications
84
Marketing intelligence & planning
81
Journal of strategic marketing
78
SpringerLink / Bücher
78
Psychology & marketing
77
Asia Pacific journal of marketing and logistics
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International journal of hospitality management
65
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of promotion management : innovations in planning and applied research
61
International journal of internet marketing and advertising : IJIMA
59
Journal of international consumer marketing
54
International journal of advertising : the review of marketing communications
51
Journal of the Academy of Marketing Science
51
Cogent business & management
50
International marketing review
50
Journal of marketing
49
Journal of global marketing
48
Journal of promotion management : JPM
48
Marketing letters : a journal of research in marketing
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Tourism management : research, policies, practice
47
International journal of consumer studies
46
The IUP journal of brand management : IJBRM
44
The journal of consumer marketing
44
European journal of marketing
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of travel and tourism marketing
37
Journal of Islamic marketing
35
Qualitative market research : an international journal
34
Innovatives Markenmanagement
33
Journal of fashion marketing and management
33
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ECONIS (ZBW)
51
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1
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
5
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
6
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
7
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
8
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
Saved in:
9
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
10
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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