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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
539
Brand management
108
Markenführung
108
Brand image
87
Markenimage
87
Beziehungsmarketing
81
Relationship marketing
81
Social Web
56
Social web
56
Brand
48
Markenartikel
47
Online-Marketing
46
Marketing management
35
Marketingmanagement
35
Advertising effects
32
Werbewirkung
32
Environmental consciousness
31
Umweltbewusstsein
31
Emotion
30
Großbritannien
30
United Kingdom
30
Einzelhandel
28
Retail trade
28
Customer satisfaction
26
Kundenzufriedenheit
26
Online retailing
26
Online-Handel
26
Dienstleistungsqualität
24
Service quality
24
Corporate Social Responsibility
22
Corporate social responsibility
22
Market research
22
Marktforschung
22
Viral marketing
22
Virales Marketing
22
Personality psychology
21
Persönlichkeitspsychologie
21
Customer integration
20
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234
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1
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Book / Working Paper
9
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Article in journal
Article
Aufsatz in Zeitschrift
539
Conference paper
7
Konferenzbeitrag
7
Case study
3
Fallstudie
3
Systematic review
2
Übersichtsarbeit
2
Collection of articles of several authors
1
Sammelwerk
1
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English
539
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Phau, Ian
9
Sharma, Piyush
7
Hogg, Margaret K.
6
Piacentini, Maria
6
Arli, Denni
5
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Chan, Ricky Y. K.
4
Harris, Lloyd C.
4
Leckie, Civilai
4
McKechnie, Sally
4
Sivakumaran, Bharadhwaj
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Bang, Nguyen
3
Banister, Emma N.
3
Brennan, Ross
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Casidy, Riza
3
Cheah, Isaac
3
Dennis, Charles
3
Devlin, James F.
3
Ennew, Christine T.
3
Hamilton, Kathy
3
Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Johnstone, Micael-Lee
3
Khare, Arpita
3
Kumar, Prashant
3
Lowe, Ben
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Roy, Rajat
3
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Published in...
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Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
1,963
Journal of retailing and consumer services
1,926
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
The journal of brand management : an international journal
350
European journal of marketing : EJM
347
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
328
Journal of international consumer marketing
318
Journal of travel and tourism marketing
316
Journal of retailing
301
Cogent business & management
297
Journal of marketing communications
294
Tourism management : research, policies, practice
292
International journal of retail & distribution management
288
Journal of marketing
288
Marketing letters : a journal of research in marketing
288
The international review of retail, distribution and consumer research
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Young consumers : insight and ideas for responsible marketers
237
Journal of food products marketing
230
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ECONIS (ZBW)
539
Showing
1
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10
of
539
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1
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela C.
;
Oduro, Stephen
;
Umar, Rana Muhammad
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
5
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
8
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
9
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
10
Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
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